CRM systems open a wide range of new horizons and opportunities for business. It has the power to increase productivity, boost sales, and keep customer retention levels high. A centralised system increases your client’s experience by supporting business growth whilst giving detailed analytics.
If you want a competitive edge in your marketplace, CRM software might give it to you. CRM can take the burden of IT management off your employees so you can focus on what’s important: successful client-customer relationships.
When you choose the right CRM system for your industry, business type, sales team, and customer, it is easy to reap the rewards.
Insight Data’s tool, Salestracker, has been designed with the fenestration and construction industry in mind. In this guide, we will be outlining the benefits of our data and how incorporating Salestracker into your organisation will help you moving forward.
Why Salestracker?
Salesforce, Freshsales, Zoho, all great CRM systems, but there is one key element that makes Insight Data’s Salestracker stand out above the rest.
The inclusion of real-time prospect data means that unlike other CRM’s, Salestracker automatically updates information for you.
CRM systems with static data could result in you marketing off old information as companies change personnel, suppliers and location.
However, with Salestracker this is not a problem.
The platform allows you to build and save lists of prospects using different criteria such as region and office type, all whilst a team of dedicated researchers continue to update the details of each business.
Therefore, the days of contacting outdated emails and personnel are gone, with Insight Data doing all the hard work for you.
You’ll also have access to financial data for companies where available. A live feed from a Credit Reference Agency means you’ll discover key financial data including turnover, credit score, date established and even details of any County Court Judgements (where available).
You can also use the Insight ‘traffic light’ system of red, amber and green to gain a snapshot of the companies risk to deal with and make informed decisions.
As well as financial records, a data feed directly from a leading credit reference agency monitors companies in our database and flags up change of directors, company address, or financial issues such as insolvency or ceased trading. This enables our research team to update records more frequently and accurately, removing any companies who are no longer trading.
Dedicated researchers making 20,000 calls per month
Insight’s database doesn’t update itself, with an in-house call centre making around 20,000 telephone calls a month. Each researcher has extensive induction training and takes part in monthly training events. The training is industry/market specific and even includes products and services.
It means our researchers don’t just update a record, but also fully understand the information that they collect.
On average, records on the Insight Database are verified and updated every 90 days.
To take advantage of this data-driven CRM, you can book a demo with our Sales Executive Aaron Solomon by clicking here.
