Email marketing may be a low-cost marketing solution that can reach thousands of potential customers, but it is also one of the most effective marketing tools ever developed.

With the explosion of smartphones, most senior business people having direct access to their emails on their mobile phone. This has resulted in email becoming an even more powerful weapon, bypassing the traditional gate-keeper and targeting decision makers directly on their phone.

Using Insight Data’s in-house email marketing service means you can target over 50,000 senior decision makers across the trade and commercial markets, including fabricators and installers, small builders/white van man, architects, house-builders and main contractors.

Whether it’s a promotional email blast or a regular monthly e-newsletter, Insight Data has a specialist digital marketing team that will design and build your campaign and drive targeted traffic to your website, dedicated landing pages or a lead capture enquiry form.

With Insight’s combination of the most up to date and freshest premium data in the industry, advanced technology and in house email marketing experts you can see up to 400% better campaign results than any other email marketing solutions.

Don’t just take our word for it, Astraseal in their first campaign alone saw a 400% increase in response rates from window installers, across their range of products.

Zac Nedimovic, Astraseal’s Sales and Marketing Manager, said: “We used another prospect database for many years and it seemed fine, but when we tested Insight Data the results were staggering, with a 400% increase in response rates from the first campaign.”

As ‘Data owners’, Insight has the largest and most accurate list of email contacts with the highest number of ‘direct’ email addresses in the construction and glazing industry, so you will be targeting specific individuals and not just generic email addresses that you can find on their website. Alternatively, if you have your own email data, we can use this and manage campaigns on your behalf to save you time whilst still producing outstanding results.

For more information, call 01934 808293 or email us at hello@insightdata.co.uk