Finding new customers is a time consuming and expensive process, especially when thousands of companies and key contacts are changing details every month.

Now Insight Data has released the latest version of its online prospect database, Salestracker, and promises even better sales and marketing results.

Salestracker v3.5 provides users with up to 60,000 potential new trade and commercial customers with over 62,000 verified email addresses. It is the only database that provides the industry with real-time marketing data for better response rates on direct marketing and lead generation.

Using Salestracker companies can instantly target fabricators, installers, general builders, architects and construction firms. The latest version has several new features including financial data and credit rating provided as standard.

In addition to targeting customers by products, markets and even volumes, users can now select potential customers by credit rating, saving considerable time and money on their marketing activity. The system can even send alerts when selected customers or prospects have a change of credit rating.

Using different databases for prospect lists, customer data and sales leads is no longer necessary as Salestracker 3.5 includes a new, private database that enables customers to securely store all their data together in one system with SSL encryption, providing a more efficient way of managing all sales and marketing activity.

You can attach documents such as quotes, contracts and order forms while a clever ‘highlighter tool’ helps users easily run customer surveys, telesales campaigns or market research and instantly mark and follow-up contacts depending on their response.

Helen Costeloe-Hughes, commercial director at Insight Data commented; “There is no point having all the latest market intelligence and accurate prospect data if you’re not using it properly. Salestracker 3.5 helps you gain the maximum benefit from the data, generate more sales leads and take control of your sales and marketing activity.”

To have a demo of Salestracker 3.5 or for more information, call Insight on 01934 808293 or email hello@insightdata.co.uk.