Email marketing over the years has developed into an incredibly effective marketing tool. It often comes with a lot of scrutiny, with many marketers claiming it is dying and even more claiming it is growing. So what is the truth about email marketing? Is it as effective as people say or is it dying a slow death? In this article we are going to show you why email marketing is here for the long run.
Planning and Preparation
Every aspect of an email campaign needs a clear objective to make sure the end goal is achieved. Each email needs a strong subject line, engaging content and enticing call-to-actions. As Smart Phones become increasingly popular every campaign should be mobile optimized so prospects can engage and consume your content on any platform. Email marketing is very much alive and is growing at an exceptional rate; if you are not getting the results you crave, consider whether your campaigns are strong, clear and get across simply what you want the prospect to do.
Data
The source of every email marketing campaign is the data. If your data is inaccurate and outdated, then no matter how good your campaign is it will fail. You must ensure your data consists of the correct target audience and the information contained is up to date, accurate and reliable. If this is the case your campaign will be given the best opportunity.
Demand
The email marketing industry is a billion-pound industry with over 250 email marketing platforms available on the market at this current time. Over 100 billion emails per day are sent and received and, yes, this means the competition is fierce but the demand is a clear indication that it works. Why else would so many businesses invest in this form of marketing?
Results
Email marketing can be used for an array of different functions and purposes. Whether it’s simply an informative email to clients or a full scale sales campaign, email marketing gets results. What you are looking for in results will vary depending on the goal of your campaign and the audience you are sending to. For example If it’s an informative email to clients, you will be looking at the open rates to see how successful your campaign has been. If they have opened it, they have read it and the campaign has been a success.
Alternatively If you are sending a full-scale lead generation campaign and the goal is to generate enquires and make sales you will be looking at clickthroughs and enquiries to judge the results of your campaign. If you’ve had lots of enquiries and clicks, then it has worked and the campaign has been a success. If this isn’t the case, then it is time to review your email marketing strategy and find a way to stand out from the crowd. 89% of marketers say that email marketing is their primary channel for lead generation and if it isn’t working for you then you aren’t using the platform to its full potential.
Return on Investment
Let’s Finish with the most important point. When investing in marketing every businessman is looking for a return on their investment. Nobody wants to give money away and get nothing back. This is where email marketing stands above the rest. On average for every £1 invested in email marketing £44 is returned, which stands head and shoulders above any other marketing channel.
Insight Data
Insight Data is the leading provider of high quality prospect marketing data for the construction and fenestration industries. Not only do Insight supply the data for campaigns, they also design, create and send email marketing campaigns on behalf of their clients. An in-house professional email marketing team with state-of-the-art technology and an innovative strategy produce outstanding results time-and-time again, to utilise email marketing in such an open and varied market. With an unrivalled email deliverability rate of 98% and years of experience, we can help you to get the results you require.
Email marketing is as effective and prominent as it has ever been. Start utilising one of the strongest lead generators available today.
Call Insight Data on 01934 808293 or email us today.
