Data is the pivotal factor of any direct marketing campaign. Great data will give the campaign the chance to succeed and be seen, bad data will be the sole contribution to the downfall of the campaign. People may still respond to a poorly targeted message, but they can’t respond to a message they never received. When purchasing data your sole objective is to make sure your marketing campaigns are delivered to the intended target audience.

The Effects of Bad Data

Data is a great tool and will always be extremely effective for marketing. When buying data, you have to be realistic; if a business is offering you 100% deliverability rates and it sounds too good to be true, unfortunately in most cases it will be. Buying a cheap or old data set could cause you and your business multiple issues.

The worst effect bad data can have on your marketing campaigns is that they will never be seen. With a high bounce rate, all the hard work you put in designing, building and implementing your campaign has gone to waste along with the time and money spent on it. To rub salt into the wound you may also be flagged by your email provider due to a high bounce rate which can result in being blacklisted, resulting in you no longer having the privilege of sending email marketing campaigns.

This will damage your sender reputation, leading to you and your business looking extremely unprofessional. Your productivity will be lowered, along with little to no customer acquisition to represent the time and money you have spent on this marketing project. Bad data as seen above can be extremely detrimental to your business, so don’t turn your marketing into a horror show!

The Effects of Good Data

Exceptional data, in simple terms will put your marketing campaigns in front of the right people. Offering high, realistic deliverability rates with low bounce rates. The data will be detailed and comprehensive in nature due to regular updates resulting in minimal data decay.

Good data will be easy and effortless to use and will drive sales and lead generation for your company. It will help bring a high return on investment and be the driving force behind all of your marketing campaigns.

Get an accurate database and your campaigns will stand the greatest possible chance they have of success. People may still respond to a poorly targeted message, but they can’t respond to a message they never received. Data is the first and most important step is getting your campaign delivered. Treat yourself today to an accurate, detailed and reliable database from Insight Data.

Insight Data can supply data as a one-off list, or for regular communications our online database system Salestracker provides 24/7 real-time access to detailed information, with hundreds of additions, removals and changes every month, so you’ll always be using the most accurate and targeted data available in the industry.

For more information on how you can utilise Insight Data’s Salestracker system or one-off data contact us on 01934 808 293 or email us at hello@insightdata.co.uk