It was once said that ‘information is the oxygen of the modern age’. And if former US President Ronald Reagan (who made the comment in the 1980s) had lived to see the technological advances of the 21st century he’d have … Continue reading
Marketing data: the key to success in 2025
The fenestration and construction industries face significant challenges in 2025, with recent changes to employer National Insurance contributions and uncertain economic conditions affecting business operations. While the Office for Budget Responsibility forecasts 1.7% growth, global instabilities continue to influence market … Continue reading
Insight Data achieves record-breaking 5 million email deliveries in 2024
We are pleased to announce a significant milestone in our email marketing operations, successfully delivering 5 million emails to recipients in 2024 – our highest-ever annual total. This achievement represents a huge increase from our previous record of 2.2 million … Continue reading
A bad Budget for business but we must make the best of it, says Insight Data MD
The founder and MD of Insight Data, the UK’s leading construction and glazing industry data specialists, says the October 2024 Budget will have a significant impact on businesses already struggling with rising costs. Andrew Scott added that although the first … Continue reading
Prospect Database: 5 Key Strategies to Build and Optimise
Building a prospect database might seem straightforward – draw up a target audience, collect names, add contact details and start selling. But is it as easy as all that? And if it is, why aren’t we all doing it?! … Continue reading
Insight Data survey reveals fenestration industry stays positive despite challenges
Leading marketing data supplier, Insight Data, reveals fenestration business owners are feeling optimistic about their business’ outlook in 2025. The result of this investigation follows the state of industry keynote speech that was delivered by Insight Data’s founder and MD, … Continue reading
Insight Data MD delivers insightful state of fenestration market overview at 2024 Glazing Summit
Andrew Scott, MD and founder of leading marketing data supplier Insight Data, kicked off the 2024 Glazing Summit with a bang by offering an exclusive snapshot of the fenestration market. The Glazing Summit, which took place on Thursday 17 October, … Continue reading
Six questions to ask when you’re choosing a data supplier
If any business, large or small, wants to increase its sales potential it must necessarily find ways that will bring it in contact with customers. One of the most effective is the purchase of data that provides the business with … Continue reading
Insight Data celebrates success at UK Construction Week
We enjoyed a successful week exhibiting at UK Construction Week (UKCW), held earlier this month at the NEC in Birmingham. During the three-day event, which ran between 1-3 October, we took a unique approach with our stand. To create a … Continue reading
Data Insights Demystified: Techniques for Success
When your marketing depends on top-class research using powerful databases, managing the insights gleaned from that research effectively is crucial for business success. This blog explores key techniques for harnessing the power of data and transforming your business strategy. Understanding … Continue reading
Insight Data set to serve up recipe for sales success at UK Construction Week
As a leading data supplier, we excited to announce we will be causing a stir at UK Construction Week this October by offering guests a menu of solutions designed to achieve improved sales and marketing results. Taking place between 1 … Continue reading
Insight Data helps TuffX to increase customer base by 50%
TuffX, a leading manufacturer of toughened glass, has significantly expanded its customer base by 50% following a strategic partnership with our team of specialists at Insight Data. The Merseyside-based company, specialising in residential and commercial glass solutions, sought to enhance … Continue reading
Cutting Costs, Boosting Sales: A Recipe for Marketing Data Success
Just recently, we celebrated reaching our 2000th customer since we began in 2006. Back then, the world was a very different place indeed – a place where online spreadsheets were in their infancy and contacts books were often out of … Continue reading
Why buying data is crucial for marketing success
One of the principal reasons that companies choose to work with marketing agencies is for access to ‘contacts’. As we know, the lifeblood of any business is reaching potential customers, and very often it is a case of ‘who you … Continue reading
Dominating Direct Marketing: Strategies for Success
In today’s competitive business landscape, direct marketing (DM) has become a powerful tool for companies to reach their target audience and drive sales. This approach allows businesses to communicate directly with potential customers, creating personalised connections and driving measurable results. … Continue reading
New Commercial Director appointed at Insight Data
We are pleased to announce the appointment of a new Commercial Director. Alex Tremlett, 30, has been with the company for ten years, starting his career with the firm as a telephone researcher. Since then he has progressed up the … Continue reading
Data-Driven Dominance: Reshaping the Fenestration Industry
Like many industries, the fenestration sector is in the middle of an unprecedented transformation driven by established and emerging digital technologies. Where once a product or service could largely ‘sell itself’, perhaps driven by analogue advertising, today’s marketing strategies rely … Continue reading
Industry Insolvencies: A Review of 2024’s Second Financial Quarter
Despite a 21% decrease in insolvencies from the first quarter, down from a distressing 900 to 771, the numbers remain alarmingly high. This stagnation underscores the ongoing challenges posed by economic and political uncertainties and fluctuating market conditions which continue … Continue reading
Press Glass Joins Forces with Insight Data
Insight Data, leading provider of real-time data and market intelligence for the fenestration and construction industry, is thrilled to announce that Press Glass, the UK’s ‘number one choice’ for Insulated Glass Units, has joined the growing list of companies using … Continue reading
Navigating Election Implications with Insight Data
As the nation gears up for the upcoming election, the ramifications for the built environment are significant. The housing marketing is poised to experience shifts in response to political maneuvers and proposed polices. Insight Data, leaders in built environment analytics, … Continue reading