Despite the explosion of e-marketing, direct mail has grown 137% in the last 10 years. Why? Because it works. In fact implemented correctly, direct mail can generate ten times more response than other marketing.

Insight Data has now invested in a second mail-room production line and can provide a completely outsourced direct mail service with personalised letters and mailers. The new facility increases capacity to 100,000 mailings per month.

“Most companies use mailshots to generate leads, but many don’t have the time or resources to do it on a regular basis” explains Insight Data’s direct mail manager Julia Knight; “Insight can handle both small and larger mailings and will design a professional-looking flyer, personalise a sales letter, and provide a complete mailing service for regular or one-off campaigns.”