Rewind the clock to 2007 and you’ll find the fenestration industry has no clear-cut way to gather and share market intelligence about the sector. There were more than 2,400 fabricators operating across the UK but no reliable means of knowing company names, locations, or who the senior decision-makers were. It’s no surprise this would have caused difficulties for suppliers who would instead rely on outdated methods to target prospects and generate new leads.

One businessman who spotted how beneficial this type of market intelligence would be to the industry was Andrew Scott, founder and managing director of Insight Data.

“With previous experience acquiring, building, and selling several window companies, I saw first-hand that the industry desperately needed something which offered a clear overview of the sector,” explained Andrew. “Suppliers needed a system that could transform their existing sales and marketing strategies, so I launched Insight Data.”

The first dedicated market research company for the fenestration, construction, and building products industry

Introduced to the industry in 2007, Insight Data was the first market research company dedicated to collecting in-depth information about the window, door, and conservatory industry.

“When we initially launched, we had a dedicated telephone research team who provided data to our clients on spreadsheets,” adds Andrew. “We quickly became inundated with more and more suppliers wanting access to this fenestration data, and so we took advantage of an opportunity to evolve the product further. In fact, within the first year, we developed a software platform, known as Salestracker, that enabled customers to access the data in real-time.”

Always keen to adapt and evolve the product to meet customer demand, the Insight Data team continuously trialed, tested, and improved the software throughout the years, as Andrew explains.

“During the early days, our clients would access the data we supplied but then export it themselves for direct mail campaigns, email marketing, creating contact lists for telesales teams, conducting or even industry analysis.

“We needed to develop a new system that would simplify this process and reduce the extra time, effort, and resources needed to do this manually. So, just four years after launching, we transformed the Salestracker system into the worlds-first fully functioning CRM, providing up-to-date industry data live and in real-time.

“Our system was a real revolution and something that dramatically changed suppliers’ sales and marketing strategies. For the first time, data was updated automatically in real-time, offering customers unrivaled market intelligence.”

The power of Salestracker for the building and fenestration industry.

With Salestracker, companies can create more targeted sales and marketing campaigns as Andrew explains. “Rather than using a blanket marketing approach or relying on search engines, where records are often out of date, companies can pinpoint their perfect target audience using the simplest most effective method. Not only does Salestracker help to connect customers with their ideal prospects, but it also helps companies to save time and money with their marketing activity.”

As a fully integrated sales and marketing platform, Salestracker also features a built-in CRM that includes additional capabilities like credit profiling, email marketing, Google map integration and document storage.

Salestracker today: better marketing data within an online sales & marketing tool

Over the last 15 years Salestracker has continued to grow and evolve and today it has over 700 users including major systems companies, fabricators, and component suppliers. All of these can use the data to create highly targeted marketing campaigns for prospective customers, helping to build a more successful, profitable, and valuable business. The Insight Data team remains incredibly passionate and has ambitious plans for Salestracker in the future.

Insight Data achieves ISO9001 Certification

Earlier this year the team achieved the coveted ISO9001 certification meaning Insight Data has firmly cemented its position as the market-leading supplier of prospect data to the glazing and wider construction industry.

“This achievement, which is recognised as an international standard, is testament that the whole team is incredibly driven and determined to deliver a great service for our customers,” adds Andrew.

“We’re still as passionate about providing the most relevant business data as we were 15 years ago, and our in-house research team works tirelessly making 20,000 calls a month to enhance the data so it’s accurate and reliable. With the current uncertainty of the market, it’s more important than ever that we continue to evolve at Insight Data so that we’re supplying the best data to help our customers grow their company and generate a steady stream of new business.”

“Hundreds of people are using Salestracker to pinpoint their ideal customers and if you haven’t already, it’s time to find out more about this incredibly powerful and effective tool.”

Learn how Insight Data can help to fuel your business’ growth

At Insight Data, we offer a vast range of marketing and data services for the fenestration, glazing, and construction industries. With our marketing databases, we make marketing to home improvement companies that bit easier. For further information on the variety of services we offer, contact us on 01934 808 293 or get in touch online.