Did you know you can target up to 60,000 customers across the fenestration and building industry with prospect data that gives up to 400% better results from your email campaigns?
That’s what fabricator Astraseal found when they switched email marketing providers this year.
What did Astraseal do?
Astraseal approached Insight Data to use our data for their marketing campaigns, and decided to try our design and campaign management services, too. On top of quality email data, by working with Insight Data, Astraseal benefitted from a full design and technical build, with a sender alias, bespoke calls-to-action and a dedicated landing zone.
In their first campaign alone, Astraseal saw a 400% increase in response rates from window installers, across their range of products.
Zac Nedimovic, Astraseal’s Sales and Marketing Manager, said: “We used another prospect database for many years and it seemed fine. But when we tested Insight Data the results were staggering, with a 400% increase in response rates from the first campaign.”
Since then, Astraseal have used Insight Data’s email services to launch their new range of Eurocell windows and doors.
Better data = better results
Astraseal used data from Insight’s databases to target installers in the fenestration industry, as well as builders and commercial project developers. With such a large audience, you might think that the price would escalate quickly, but designing an email campaign with Insight Data is surprisingly cost-effective.
Emails in our database are the professional addresses of key decision makers within the company, rather than an ‘info@’ or general marketing address. Unsurprisingly, targeting the right person can increase the interest, open rates, engagement and click-through rates in an ‘eshot’, leading to a much better response rate overall. Sending out a small campaign to a pre-defined and verified audience can lead to more leads and sales than a desperate mass-mailer.
Each record on the Insight Data database also has first and last names, which means you can personalise your emails too. According to econsultancy, 90% of companies saw more ‘conversions’ or leads through personalising their email campaigns – a vital part of any marketing strategy in 2015.
Easy email marketing with Insight Data
The easiest and most cost effective way to reach your target audience is by using the Insight Data database and email marketing service. With the largest and most accurate database of email contacts that is updated with live, real time information, combined with our highly experienced in-house email marketing team and advanced software, we can take care of the whole process for you.
This means you don’t have to do anything, and with 10 years’ experience in the industry means our team know your products and will create you a high impact design, with engaging content, to captivate your target audience and generate enquiries.
Let us take care of your email marketing, and help you generate up to 400% more leads for your business. Call us today on 01934 808 293 or contact us via our website.
