Insight Data’s email marketing service is the most effective, targeted advertising and promotion solution for the glass, glazing and building industry. It regularly generates 5 times more response than other companies offering email marketing; creating more leads, more customers and more sales.

But what is the secret? And how does it all work?

Email marketing has become the single most powerful marketing weapon in your armoury. It gets delivered directly to the inbox of key decision makers, bypassing the traditional ‘gate keeper’. And crucially, with the growth of mobile communications, it is more powerful than ever, with direct access to the individuals on their phone, day or night.

There are billions of emails sent every day, so your campaign needs to stand out.  Unlike traditional advertising or direct mail, with email you have approximately 3 seconds to engage the reader and trigger a ‘call to action’ – click a link, download a document, watch a video or similar.

Successful email marketing depends on three elements;

• Accuracy and quality of data
• Creative design and copy
• Technology and technical skills

Unless you have all three elements, your campaign won’t even arrive; chances are it will be trapped in spam filters, junk folders and blocked by Firewalls.  The days of amateurs using email marketing have gone; today it is a sophisticated process that requires high levels of expertise and advanced technology as well as the traditional design and copy skills.

Insight Data is the leading email marketing company in the glazing and building products industry; sending over 5 million marketing emails a year with typically 5 times greater response than other providers.  We have developed a 5 stage process for better results, shown below.

We combine the UK’s most accurate and verified email data list with our state-of-the-art email marketing platform – Mailminx – which ensures your campaigns gets through the spam filters, junk folders and firewalls and get delivered to your target audience.

Unlike other email services, with Insight Data you choose precisely who you want to target, selecting from over 50,000 daily-verified and updated email addresses from senior decision makers across the glass and glazing industry, architects, house-builders and main contractors, small builders and renewable energy installers.

Building your campaign

We have an entire team of dedicated, expert designers, copy-writers and technical specialists who manage your campaign from start to finish.  It will be built using advanced technology that tests the campaign in all the main email-clients such as Microsoft Outlook, Gmail and AOL to maximise inbox delivery and ‘open rates’ (there is no point sending an email campaign if nobody can read it!).

Turning email into sales leads

How do you want your audience to act once they’ve read your email?  Having a great campaign showcasing your latest products, and then having a link to your website “home page” will lose most of your potential leads.

Email campaigns should be linked to a dedicated ‘landing page’ – this can be a website page/micro-site relevant to the campaign with a form to capture details, or alternatively we can build a purpose-designed, stand-alone enquiry/lead capture form. The website page/lead capture form then sends the lead to you as an email.

Mobile Optimised email campaign and landing page

We recommend building your campaign and landing page optimised for mobile devices. This means the campaign is easily viewable on a mobile phone, with a link to a mobile-friendly enquiry form. Mobile optimised email campaigns are more complex to build, but can double the response rates.

To find out just how effective and cost-effective email marketing can be, contact the Insight Data team on 01934 808 293.