Insight Data have announced a major new initiative to help companies avoid the pitfalls of bad payers.

Credit Manager is the innovative new facility that enables users to see a financial snapshot of potential customers in real-time using an easy to read and understand format – ideal for non financial people. This move officially makes Insight Data the only data provider in the window industry to offer such a credit feature and according to Insight’s Sales Manager, Sonia Punter it will help companies avoid wasting time and money chasing new business from high risk customers.

Sonia elaborates: “Everyone will have come across bad payers at one time or another.  You spend money creating leads, your sales team follow them up and after meetings, negotiations, product samples and a great deal of time and effort your accounts department credit checks the new customer and they’ve got a bad credit score.”

“This laborious process can be avoided with Credit Manager. Powered by one of Europe’s leading Credit Reference Agencies, Credit Manager links to Salestracker, Insight’s online prospect database, and is available as an optional extra for subscribers to our UK window, door, conservatory and IGU databases.

Credit Manager provides key information including credit score, credit rating, date established and details of any County Court Judgements meaning your sales team work smarter not harder” concludes Sonia.

For more information on Credit Manager call Insight Data on 01934 808 293.