Market research is an invaluable asset to any company. Understanding where your company sits in the market, what your potential customers want and how your competitors are doing are a handful of benefits of conducting a successful market research campaign. … Continue reading →

We live in uncertain times with constant political, social and economic change; a high volume of commercial messages and `fake news’ which erodes consumer trust. The last decade has seen an explosion of information, new marketing channels and more products … Continue reading →

Industry data specialists Insight Data explain why direct mail is more important than ever before. As the digital world continues to develop at an alarming rate, you would be forgiven for thinking direct mail is dead. But it’s time to … Continue reading →

Materials shortages right across the industry are leading hundreds of installers to leave long-standing suppliers – and, for you and your business, that creates huge opportunities. Soaring international demand and the closure of key manufacturing facilities have made it harder … Continue reading →

“Quality direct mail can generate up to 10 times more response than mass marketing.” But who has the time or resources to spend hours printing letters, stuffing envelopes and affixing labels? With the introduction of GDPR this May also saw … Continue reading →

Email marketing over the years has developed into an incredibly effective marketing tool, however it often comes with a lot of scrutiny. In the ever-changing digital world, is email marketing still relevant to your business? Email is the third most influential … Continue reading →

Busy salespeople need a quick and easy way to view and manage leads on-the-go. Printed or handwritten notes are hard to coordinate and easy to lose, and are a nightmare for salespeople and office staff alike. It’s hard to stay … Continue reading →

Data is the pivotal factor of any direct marketing campaign. Great data will give the campaign the chance to succeed and be seen, bad data will be the sole contribution to the downfall of the campaign. People may still respond to a … Continue reading →

Email marketing over the years has developed into an incredibly effective marketing tool. It often comes with a lot of scrutiny, with many marketers claiming it is dying and even more claiming it is growing. So what is the truth … Continue reading →

You’ve probably heard of, or know, the computer expression GIGO: Garbage In, Garbage Out. No matter how advanced your computer system, the output will only ever be as good as the information you put in. The same principle applies to … Continue reading →

It’s safe to say that marketing has considerably evolved over the last decade. As the pace of business has snowballed, so too have the number of marketing channels and the complex tools available to manage marketing data. The workload for … Continue reading →

Are your normal marketing avenues producing less leads? This could be because your product life cycle is simply changing or the fact that you have exhausted the way you currently market your services and/or products. Using repetitive marketing techniques and … Continue reading →

In today’s business world people are constantly on the go: sales meetings, marketing strategies, the list goes on, with everyone innovating and planning out ways to acquire new customers. Little do they know that the most conventional and original ways … Continue reading →

Busy salespeople need a quick and easy way to view and manage leads on-the-go. Printed or handwritten notes are hard to coordinate and easy to lose, and are a nightmare for salespeople and office staff alike. It’s hard to stay … Continue reading →