Exhibitors and visitors to the FIT Show got a big surprise when they saw Dex, the mascot of the online trade directory the Insight Index, wandering around the halls.

“Dex is all grown up now so we thought we’d take him to the FIT Show and introduce him to some of the famous faces of the industry,” says Sonia Punter, sales manager at Insight Data

Many amused onlookers grabbed photo opportunities with the cuddly character, with one spectator tweeting: “Hats off to the @InsightIndex guys for bringing this fella to #fitshow !”

Dex was at the show to promote the launch of the new iPhone app for the Insight Index that lets users instantly find industry-related information, products and suppliers.

“Over 50% of all internet searches are carried out on mobile devices so it made sense for us to launch an Index app that lets you access all the information you need anytime, anywhere,” explains Sonia. Now suppliers can be connected to potential customers 24/7, offering them the ultimate sales and marketing opportunity.”

Since its launch in 2012 the Insight Index has gone from strength to strength, with some 600 companies now listed. Suppliers can sign up to the Index to create a profile, list their products, add downloads and news stories, and even upload video content. Potential buyers can then search the Index for information and products relevant to these companies.

“The Index is a  great way for businesses to engage with potential customers and we wanted to keep this fresh in people’s minds by bringing Dex to the FIT Show and encouraging visitors to download the app and find new suppliers today!,” Sonia concludes.

To download the App, search the iPhone App store for ‘Insight Index’ or from your iPhone visit: https://itunes.apple.com/gb/app/insight-index/id592113433?mt=8&ls=1