You need more leads, and fast. Telesales and email marketing campaigns are excellent for getting instant response, generating leads and sales quickly, and cost effectively. But purchasing a one-off data list for a single campaign, or worse – to use again and again, can actually make your marketing less effective over time.
Static data lists become outdated quickly. Without constantly checking the records and verifying every piece of data – email, telephone, address, and more – you could be wasting thousands of pounds in marketing budget contacting people who no longer work for the company, or who have changed their details.
That’s why you need live data. Constantly verified and updated, live data can generate up to 5 times more response than traditional marketing data, and 400% increase in response rates for email.
Not just better data, but more records
Another thing static data lists can’t do is grow. With a dedicated team of telephone researchers, new records from the Insight databases are added every day. In the last 4 months, the team have added 731 new companies, 2,314 verified email addresses and 1,062 named contacts to our databases.
That means that over a year, the Insight team adds more than 2,000 new companies, a staggering 7,000 email addresses and more than 3,000 named contacts to the Insight databases, so you get access to fresh new prospects not available from any other data provider.
Millions of pieces of data
The Salestracker database currently consists of approximately 60,000 records, with up to 4 million fields of information, from phone numbers, contact names, job titles, product types, email addresses and more. And when you take into account the CRM element of Salestracker – where you can upload and edit your own data fields – you could have tens of millions of pieces of data at your fingertips.
Insight’s research team make 20,000 calls a month to verify our data and seek out new contacts, to make sure that we offer the best quality data for the fenestration and construction industries.
Check out our marketing databases or get in contact with the Insight Data team today for a quote or a demo for Salestracker – the live data system.
