With Insight Data’s latest version of Salestracker, suppliers can leave bad payers firmly in the past

Insight Data’s software system, Salestracker, has become the ‘must have’ tool for sales and marketing professionals across the window industry, providing users with real-time information on over 15,000 fabricators and installers, 23,000 local builders and major construction and house-building firms.

But, according to Insight’s commercial director Helen Costeloe-Hughes, companies need to make better use of financial data in chasing prospects as well as monitoring existing customers.

“Last year over 700 window companies ceased trading, while many more faced financial difficulties, causing real headaches for suppliers. As the industry has rebounded from recession many companies are growing fast and this brings risks of over-trading and cash-flow problems. That’s why we developed the latest version of Salestracker, V3.5.”

Salestracker provides suppliers with in-depth market intelligence, from which profiles/systems are used to product range and even volumes, but now Insight has extended its credit profile integration with several innovative new features.

Credit Profiling

Most contacts on Salestracker now have a Credit Profile. This provides a financial snapshot that can include legal status of the business, date established, turnover and net worth, along with details and value of any CCJ’s (county court judgements).

Insight Data has developed an innovative ‘traffic light’ system which highlights a business as green, amber or red along with a credit score directly integrated from a credit reference agency.

“Credit Profile is available on both the standard desktop version of Salestracker and the mobile edition, which means busy sales people out in the field can instantly check the credit rating of a prospect on their mobile phone before entering negotiations. Using the Traffic Light system makes it usable for everyone” added Helen.

Credit Profiling can also be used effectively in marketing campaigns. Salestracker allows users to build targeted marketing lists by virtually any criteria – location, fabricate or buy-in, products, materials, supplier profiles or even frame volumes, but it can now be narrowed down to those prospects with a specific credit rating, so companies aren’t wasting time and money chasing high risk customers.

Credit Alerts

Having key financial information early on can help companies reduce exposure and manage risk. It can be easy to let a trade customer build up a large debt level when their payment history is good, but monitoring their account based on payment history alone is high risk – underlying financial problems can often come to light too late, leaving suppliers exposed.

Insight Data’s latest version of Salestracker now includes Credit Alerts. Users can add records such as customers or key prospects to a ‘monitor’ list and Salestracker will automatically notify changes in financial status – good or bad.

“This tool really helps companies keep their finger on the pulse. It’s easy to set-up, operates automatically and could help reduce bad debts, and it is a standard feature now available for all Salestracker subscribers.”

The Salestracker Platform

Technology is transforming the way businesses operate, and Insight Data is spearheading this change in the window industry. Over 700 users now rely on Salestracker to get better results from their sales and marketing activity.

The company uses 7 different methods to verify and update the Insight database, including a telephone research centre that makes over 20,000 calls per month, all updated live in real-time on Salestracker. It means users have direct access to the latest, most relevant market intelligence and detailed information on their target audience, 24/7, from any internet enabled computer, laptop, tablet or mobile phone.

“Our customers use Salestracker to segment and target customers quickly, easily and efficiently using our data for email marketing, direct mail, telesales or as a follow-up list for sales people. The days of mass-marketing using old contact lists, out-of-date directories or cheap mailing lists are firmly in the past, it’s simply a waste of time and money.”

With the introduction of Credit Profile and Credit Alerts, Insight has improved the entire sales and marketing process even further.

To have a demo of Salestracker or for more information, call Insight on 01934 808293 or email hello@insightdata.co.uk.