As we enter into 2023, companies within the construction industry will be looking at how to propel growth and boost business in an ever-challenging climate.

Due to the current situation across Europe, construction activity is set to stagnate over the coming year – despite great resilience from many companies.

Therefore, it’s vital that suppliers of equipment, services and building product suppliers are being proactive when it comes to finding new prospects and boosting sales.

The bleak forecast is by no means ominous, with thousands of companies set to grow if they utilise their marketing methods.

For businesses pondering the best and most efficient way to do this, the solution comes in the shape of Insight Data’s Salestracker platform.

Salestracker is the world’s first fully-integrated sales and marketing platform, providing detailed information on thousands of companies within the construction industry.

How can I find architects, contractors and builders across the country with all relevant business information?

Salestracker is a real-time prospect database, meaning that all details of each record are updated as regularly as possible.

These details can be split into region, turnover, sector and credit score (where applicable).

This ensures that users are able to target businesses that are most likely to interact with them, boosting the likelihood of Salestracker giving you the best and most efficient results.

How do I know all the details of potential prospects are correct?

One of the biggest perks associated with Salestracker is how regularly we update our databases, ensuring we are not only providing the best service to our customers, but comply with data protection and GDPR laws.

Our team of dedicated researchers make 20,000 calls and interviews every month – generating around 1,200 changes to our data.

This is because accurate data makes the job of your sales and marketing teams much easier. Instead of wasting time on finding and fixing data errors, your staff focus on more important tasks.

How can users keep track of whom they have interacted with?

Salestracker has an inbuilt CRM functionality , which was built with the sole purpose of allowing sales and marketing teams to work more efficiently.

With this tool, you can set tasks for yourself or other members of your team, monitor what interactions have been made with each client and the likelihood of a sale through our unique chilli rating system.

Key aspects of Salestracker’s CRM:

• Unlike other CRM providers, Salestracker CRM is unique as it has the live data you need already incorporated within the system. Every time you send a direct mailer, email campaign, or run a telesales campaign, the data has automatically been refreshed and updated by Insight Data.
• Add your own data and manage your customers and prospects all within one system.
• Set tasks for yourself or other members of your team, with automated reminders and overdue messages.

How do I ensure I am not contacting businesses that can put me at financial risk?

On your business record page, we show you the companies credit profiling information if they are a limited company. This includes their credit score, turnover and any potential CCJ’s (where applicable).

Once you have saved your list of potential clients, you can remove any company you don’t want to work with, based on credit score, by using Salestracker’s exclude function. This will ensure you can reach out to businesses with fewer risk factors attached to them.

Now more than ever it is really important to ensure you can safely do business.

Salestracker

Insight Data’s Salestracker software is the world’s first fully-integrated sales and marketing platform, designed exclusively for the building and fenestration industry.

It is home to five extensive databases, ranging from architects to construction, local builders, builders’ merchants and fenestration.

The prospect database puts thousands of builders merchants, builders and architects right at your fingertips, with access to emails, phone numbers and credit ratings (where applicable) of over 38,000 records.

To increase the likelihood of you making sales and to book a demo on Salestracker, please visit call 1934 808 293 or email hello@insightdata.co.uk.