Suppliers in the glass and glazing industry are missing a trick by ignoring a huge market of potential customers. Local builders now account for a significant proportion of the windows and doors that are installed in UK households, along with a large slice of the glazed extension and bespoke conservatory market. Yet many suppliers are ignoring this highly lucrative revenue stream.
The days of general builders buying the odd window or door for a kitchen extension are history. Today builders are actively promoting themselves as double glazing installers and general home improvement specialists. Some of them are installing as many frames as traditional window companies. Their building skills also make them ideal suppliers for bespoke glazed extensions and orangeries.
This development is a potential threat to established window companies who carry bigger overheads, advertising and sales costs, but with the explosion of trade counter outlets opening across the UK, the local builder can no longer be ignored – and there are twice as many of them as existing window installers.
23,000+ local builders ready to install windows and doors
Over the last 3 years, we’ve developed the only comprehensive database and marketing list of builders in the UK, with over 23,000 firms active in general building work. The database outlines the type of projects carried out by builders – such as windows/doors, extensions and new-build, and provides key contact details.
Builders have always flown under the radar and suppliers have found it difficult to target them. But all this has changed with our Local Builders database. Three years of in-depth research means we have contact names, phone numbers – including mobiles, and over 16,000 verified email addresses.
The ‘builder installer’
‘Builder installers’ are being fueled by the growth of trade counters and they can now supply the same range and quality of products previously only available from established window companies.
In fact, many builders can offer a better proposition to homeowners. Trade counters can provide a much larger range of products than dealing direct with a single fabricator, so builders can offer consumers greater choice, lower prices and a personal service.
With 23,000 builder installers – compared to just 12,500 traditional window companies, it’s no surprise many suppliers are already taking advantage of this growing market. Some companies are targeting builders directly, while others are adopting a ‘pull through’ strategy, generating builder sales leads and passing them on to their trade network. There is also a growing move of component suppliers such as systems companies, sealant and fixing suppliers, and hardware companies to engage with builders to create brand awareness.
Marketing data for local builders
Insight Data provides 6 comprehensive databases, but the Local Builders database is the fastest growing – with two companies per week subscribing to the database.
We’ve spent several years researching, analysing and improving this database and there is nothing like it in the UK. With 23,000 contacts and over 16,000 verified email addresses it opens up a whole new market for window, door, conservatory and building product suppliers.
For more information on Insight’s new Local Builders database, including a builders email list of over 16,000 verified addresses, contact Insight Data’s sales team on 01934 808293 or get in touch with us today.
