Insight Data, the UK’s leading supplier of business prospect data, has published a comprehensive guide to email marketing.

“Email marketing is a powerful, cost-effective marketing tool but many companies still don’t fully grasp the complexities of running a successful campaign” explains Helen Costeloe-Hughes, commercial director.

Insight Data, an accredited member of the Direct Marketing Association, sends two million emails per year and has a dedicated digital marketing team who specialise in email marketing. “Many companies run their own email marketing in-house or ask their marketing agency to do it for them, but without the experience, technical knowledge or software the results can be poor and companies can end up being identified as spammers” adds Helen, who points out that over one billion spam emails are sent every day.

The free email guide is a no-nonsense ‘Best Practise’ guide packed with advice and insider-tips to get the maximum response from email marketing. It also provides a comprehensive technical and compliance guide and is ideal for both marketing agencies and end-users alike.

To download your free copy of the guide, download download a free copy.

For more information on Insight Data and the full range of prospect databases and marketing services, you can call us on 01934 808293 or send us an online message.