Exhibiting under the Marketing Village umbrella, Insight Data has been relentlessly promoting a better way for business in the fenestration industry throughout the FIT Show.

Visitors to the Marketing Village stand were welcomed by Insight Data’s Jade Greenhow, Zach Ward and Kirsty Winter, who were on the stand for the duration of the show to give live demos and talk about the company’s revolutionary sales and marketing software, Salestracker.

The Marketing Village quickly became the place to be, with Insight Data revealing the first teaser for Salestracker Mobile, which will be launched at the end of September. The mobile version will incorporate innovative new features and use location based technology, making it the ideal tool for field sales people.

Helen Costeloe-Hughes, Commercial Director of Insight Data said: ”The show was an excellent opportunity for us to promote the benefits of using highly targeted prospect data and CRM software. Marketing Village was the hot spot for fabricators, system companies and suppliers looking to grow their businesses by using the latest marketing technology”.

The high footfall to the Marketing Village stand was rapidly translated by the Insight Data team in 150 quality leads, with the first one being converted immediately after the show. WindowGeeks is a network of specialists operating across the UK and Ireland, providing high quality repair and replace services for windows, doors and conservatories. The company has subscribed to the UK Fenestration database, containing the most accurate and detailed information on some 15,000 fabricators and installers.

Zach Ward, Insight Data’s Sales Manager commented: “It was amazing to see how many companies realise the potential Salestracker can bring to their business. The system contains information for some 15,000 fabricators and installers, 15,500 architects, 3,900 construction companies and 22,000 local builders, and this data is continuously updated live in real-time, which means the information never decays. This is completely changing the way companies find and win new customers”.

For more information on Salestracker, CRM software or prospect data simply using the Insight Data enquiry form.