Royal mail recently announced a dramatic increase in the cost of postage, pushing a first class stamp to 60p and second class to 50p. Will this be the final nail in the coffin for direct mail?
Not so, according to the Mail Media Centre. Pound for pound direct mail still generates unrivalled results. Unlike other mediums such as internet or TV, direct mail is a HAP (high attention processing) medium which means undivided attention – it demands to be opened and read. Telephone calls can be ignored, emails deleted, but everyone opens and scans their post.
Insight Data introduced a direct mail division three years ago with investment in full mailroom facilities for print, fold, insert and mailing. Sophie Priest, Marketing Services manager at Insight comments; “our customers are generating millions of pounds in new business from our direct mail service. We offer a full design and copywriting service, printing and mailing all in-house. We can use clients own data or we can use data from the Insight database to create more acccurate, targeted mailings.”
The Insight database enables clients to target fabricators, installers, IGU manufacturers, roofline installers, composite door suppliers, architects, main contractors, house builders, developers, small builders (“white van man“) and renewable energy installers.
And the great news is that as a Royal Mail partner, Insight provides discounted mailing rates, with postal discounts of 40% available even on small mailings. Contact Insight on 01934 808293 or email info@insightdata.co.uk to arrange your mailshot.
www.insightindex.co.uk/in/insight
