Insight Index Marketing Plan Unveiled

The Insight Index is the new supplier directory, information resource and product finder for the window, door, conservatory and glass industry, developed by the industry’s leading supplier of business information, Insight Data Ltd.

To raise awareness of the Insight Index across the industry, Insight Data has embarked on one of the industry’s biggest ever marketing campaigns.

This month you’ll see full page advertisements for the Insight Index in Windows Active Magazine, Glass & Glazing Products, Glass Times, Clearview, Glass News, Window Industries and Glass Times Marketing Supplement (front cover).

This is supported by major editorial coverage and the distribution of 25,000 large-format newsletters circulated to the entire industry.

The Index is also being extensively marketed across social media channels, online marketing (SEO and PPC), online advertising (ad banners) and telesales. A direct mail campaign goes out to over 15,000 window, door, conservatory and glazing companies and a monthly ezine to over 40,000 recipients follows, which also includes senior contacts at leading architects, builders, main contractors and house-builders. In fact, we aim to engage with over 60,000 UK companies who buy in or specify products or services relating to the fenestration and glazing industry.

If you are looking for new products, new suppliers, information or services relating to the fenestration or glazing industry, the Insight Index is the place to find them.

If you are a supplier and would like to list your company on the Index to engage directly with industry buyers and specifiers, there are a range of subscription options available.

For more information call the Insight Index support team on 01934 808293 or visit www.insightindex.co.uk