Specialist prospect data supplier, Insight Data, has turned its attention to the Irish market with the launch of a new Republic of Ireland window and conservatory prospect database.
Helen Costeloe-Hughes, commercial director at Insight Data, explains why the company has developed the new database; “The Irish market is seeing a resurgence of interest amongst suppliers. Forward thinking companies such as Edgetech are active in Ireland as demonstrated recently by their Journey to C seminars, while events such as the G10 Regional Exhibition in Belfast attracted significant interest from suppliers. One of the barriers to trading successfully in Ireland has been a quality, reliable prospect database, which is why Insight has now addressed this problem.”
The Republic of Ireland database consists of 814 fabricators and installers updated live in real-time. Client’s access data via Salestracker, the world’s first online prospect database developed for the window industry. Users simply log-on, create a target list by county, product, or size, and instantly create a mailing or telesales list. Salestracker also incorporates a CRM system so that users can track leads, manage prospects and drive sales activity.
Helen continues; “Composite windows and coloured frames are particularly popular in Ireland, and the adoption of the Building Energy Ratings (BER) scheme – similar to the UK’s Window Energy Ratings – means energy efficiency is also a hot topic. Our new database allows clients to market energy efficient products to Irish fabricators and installers and turn them into new customers.”
Insight Data has continued to expand its range of databases and now employs 20 staff across research, software and marketing services divisions. “We have invested over £150,000 to develop Salestracker and have over 250 users subscribed to the system. The Irish database is the latest in a range of new databases for the window industry designed to help clients find and win new customers” added Helen.
For more information contact Insight Data on 01934 808293, visit www.insightdata.co.uk or follow us on www.twitter.com/insightdata
