Kestrel Aluminium Systems has joined forces with Insight Data to target aluminium fabricators and form effective and efficient marketing strategies. These strategies will be formed in line with the comprehensive information available within the insight prospect database.

Kestrel Aluminium Systems are a nationwide fenestration systems house, based in Birmingham, that design and develop commercial and domestic architectural Aluminium products to meet the needs of the ever changing modern customer. Subsequently they have chosen to implement Salestracker into their business to provide market intelligence on aluminium fabricators as part of their marketing strategy.

Steven Shute, Managing Director at Kestrel Aluminium Systems commented; “The detailed information on Salestracker is exceptional and the fact that it is updated 24/7 means we should never waste a minute again. The highly detailed and in-depth market intelligence was a major influence when deciding to partner with Insight Data”.

The cloud-based Salestracker platform has detailed information on over 15,000 fabricators and installers, as well as 45,000 other contacts in the building and construction industry. The data is updated in real-time by Insight Data’s research team and enables companies such as Kestrel Aluminium Systems to produce detailed, accurate market analysis to aid their sales and marketing teams.

Nicola Baylis, Marketing Manager commented; “Salestracker is the most advanced database system I have seen. The incorporation of real-time data technology and the ability to build lists and segregate data to create highly targeted marketing lists is a breath of fresh air. I think Salestracker will be vital in years to come to help Kestrel Aluminium Systems grow and build for the future.”

Helen Costeloe-Hughes, Commercial Director at Insight Data commented; “Salestracker helps companies increase lead generation and customer acquisition whilst dramatically reducing marketing costs. It is enabling users to analyse, profile, segment and form strategies to target their customers/prospects precisely and effectively, saving time and money.”

For more information on Salestracker, call 01934 808 293 or email info@insightdata.co.uk