In these difficult economic times, it is vital that every part of a marketing strategy is executed effectively. But a recent report from the Direct Marketing Association highlighted that some companies are still failing to successfully target their email marketing campaigns, meaning they are missing out on potential business.

Not so for Insight Data customers it seems, as Synseal fabricator Pyramid Profiles Ltd has discovered. The Midlands based company recently turned to Insight Data to create an email marketing campaign and were staggered to receive an unprecedented number of qualified sales leads, many of which came through on the first day of the campaign.

Danny Hague, National Sales Manager at Pyramid was delighted with the response: “It was the first time we had carried out an email marketing campaign with Insight Data and the results blew us away. We have already converted many of the leads into customers.”

According to Sophie Priest, Insight’s marketing services manager, the secret is a combination of quality data, innovative design and Mailminx – a highly sophisticated email software system developed by Insight Data.

Sophie comments: “Mailminx enables us to manage the online reputation of our email campaigns to ensure a higher deliverability rate, it also spam scores every campaign and inbox-tests the eshot to ensure it displays properly in Outlook, AOL, Gmail, Yahoo! and Hotmail, as well as creating iPhone and Blackberry friendly versions. Our digital marketing experts then get busy creating campaigns that look professional and stimulate response.”

“Email marketing is very different to traditional marketing and requires expert knowledge and software. We recommend companies use an accredited member of the Direct Marketing Association, such as Insight Data, to ensure your campaign conforms to current ‘best practice’ guidelines,” concludes Sophie.

For more details about email marketing, call our team on 01934 808293 or send us an online message.