Insight Data can now provide market-leading databases as a live XML feed for your CRM system, giving you even greater flexibility over the way your team manage data and client relationships.

What is an XML feed?

XML stands for ‘Extensible Markup Language’. It is a data delivery code that lets users define unique elements for sharing data.

The XML feed gives the benefit of receiving live updates that can be pulled into your current CRM system daily without the need for an additional system to be implemented.

Real time data updates direct to your own CRM system

An XML feed will display constantly refreshed data that benefits from live updates that are pulled into your current CRM system daily- this eliminates the need for an additional CRM to be implemented and can help to reduce your operating costs: perfect, if for some reason (like contractual agreements), you need to stick with your current CRM.

Using a variety of custom algorithms, XML data feeds can help to enhance both the versatility and the user-friendliness of your CRM system, not to mention improve the overall quality of your marketing data.

Utilising some of the most accurate data available in the industry, Insight Data’s records are continuously updated using seven different data verification methods, by an in-house team of full-time researchers. You can be sure that the live data you’ll be using in your XML feed will be the most accurate it can possibly be.

Salestracker: the first fully integrated sales and marketing CRM

Whilst an XML feed does have its advantages, it’s important not to overlook the sizeable benefits of a dedicated CRM system.

With Salestracker, the world’s first fully integrated sales and marketing CRM system for the construction and fenestration industries, your team can manage client relationships like never before. Stripping away the complexity of modern customer relationship management systems, Salestracker is designed to be incredibly intuitive and user-friendly so that anyone can use it.

Allowing you to build and segment custom lists, view the credit profit of prospects and import your own data, Salestracker is a truly versatile CRM system that can enhance the way your team operate: both in the office and in the field.

Hosted in the cloud with full SSL encryption security, and able to be accessed on desktop computers, laptops, mobiles and tablets, Salestracker can be viewed anywhere, at any time, by any member of your team with an individual user account.

Insight Data: the leading provider of sales and marketing data for the construction and fenestration industries

Find out more about integrated XML feeds from Insight Data, or Salestracker by calling us on 01934 808 293 or by requesting a free, quick quote.