Some companies still waste time and money building prospect lists using online directories or Google, only to discover that over 50% of the information is out-of-date – companies ceased trading, relocated, changed contact details or aren’t really a ‘prospect’ at … Continue reading
The Job Protection Scheme’s extension brings some certainty – but questions still remain
In May, the Treasury announced that its multibillion-pound Job Protection Scheme would be extended until October. The news was met with relief by thousands of businesses around the country – but as Insight Data’s Jade Greenhow explains, many questions still … Continue reading
Eight years of success sees Eurocell expand their services from Insight Data
Eurocell, one of the UK’s leading manufacturers of uPVC profiles has strengthened its long-standing and successful partnership with industry data specialists Insight Data. Extending an eight-year partnership between the two firms, Eurocell has expanded its services from Insight Data to … Continue reading
Insight Data unveil the Builders and Builders Merchant Review 2020
Covid-19 will have a impact on the construction industry, something which we may not know the full effect until the virus passes. Despite the uncertain future, and the question of, ‘what happens next’ the construction industry must plough on into … Continue reading
Safety specialists Jackloc take advantage of Salestracker free trial
Jackloc, providers of the market’s leading and multi award winning window restrictor range, have become the latest business to take advantage of an unprecedented free trial to Insight Data’s Salestracker. Like businesses throughout our sector, Jackloc found their usual ways … Continue reading
In uncertain times, you need a new game plan
As the industry plans for recovery, Insight Data’s Jade Greenhow explains how market intelligence can help companies make faster, better decisions. The Coronavirus crisis has thrown the UK into economic meltdown and as the glazing industry turns to recovery, the … Continue reading
How does Email Marketing perform during a crisis?
Email marketing is one of the most used forms of digital marketing in the world. According to the DMA email marketing is the most important channel for businesses globally, providing up to £36 for every pound spent ROI (Marketer Email … Continue reading
Industry faces bad debt crisis
Insight Data’s latest analysis of the fenestration industry highlights thousands of companies posing a high credit risk. Insight analysed the credit rating of 9,075 fabricators and installers and found that 353 fabricators and 685 installers had a high or very … Continue reading
The Job Protection Scheme is welcome – but now we need to know what happens next?
This week, the government’s Job Protection Scheme went live. Insight Data’s Jade Greenhow gives her take on the unprecedented policy, and other ways the Treasury can support fenestration and construction in the months ahead. Six months ago, it would’ve seemed … Continue reading
How has the industry adapted to the digital revolution?
The UK’s digital transformation began decades ago – but while it’s radically changed many industries, the construction sector has been slow to adapt. According to Tech Nation’s 2020 report, technology is expanding six times faster than the rest of the … Continue reading
How Powerful Is Data in a Crisis?
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.”— John F. Kennedy Covid-19 is a devasting virus and has ultimately halted normal life across the UK. Businesses are shut, … Continue reading
Marketing consultant Andrew Scott to host glazing industry webinar
Andrew Scott, founder of Purplex Marketing, Insight Data and the Glazing Summit, has announced a webinar to guide business owners and marketing teams during this time of uncertainty. It will take place on Wednesday 15th April. The 30 minute ‘Marketing in … Continue reading
Insight Data gives free trial of its remote-working database
At this time of uncertainty with many businesses operating on skeleton staff, it is vital that companies retain some level of continuity and visibility to their customers and markets. Yet with staff unable to operate effectively from home, Insight Data … Continue reading
20 Salestracker features to help with remote working
Salestracker is a remote-working database, CRM and marketing platform designed for the building products and home improvement industry. It is designed for sales, marketing, customer service and telesales teams but has additional features that make it valuable for every department. … Continue reading
Supporting Customers During the Coronavirus Crisis
The current crisis has forced companies to take urgent action. While some firms will ‘close their doors’ and furlough staff, others are continuing to operate at a reduced capacity to support their customers. For those that want to ‘keep the … Continue reading
Sales and marketing teams work remotely with Insight Data
The current Coronavirus crisis has forced companies to rethink how they operate with remote-working now a priority. But for many suppliers of building products and home improvements, this will be almost impossible, with manufacturing plants, distribution hubs, transport and front-end … Continue reading
A Very ‘Keynesian’ Budget?
Keynesian economics is the theory of increasing spending and lowering taxes to stimulate demand, which subsequentially attempts to keep the UK falling into depression. The Conservative Party is typically known for implementing a fiscal policy of reducing government spending and … Continue reading
Characteristics of quality data
Data, in almost all formats, is constantly changing. Making sure hard data (such as names, addresses, transactions), soft data (opinions, confidence ratings) or derived data (average order value, purchase date, most recent purchase) is reliable can be a huge challenge. … Continue reading
Insight Data levels up with purchase of brand-new headquarters
Following a sustained period of growth for the industry data specialists, Insight Data are set to expand once again, securing the freehold to a brand-new office facility. Insight Data is currently based at the headquarters of parent company the Ascot … Continue reading
Awards announced as latest addition to Glazing Summit
Insight Data, the co-organisers behind The Glazing Summit, is proud to announce the addition of a new awards event, focusing on organisational excellence within the industry. The Glazing Summit Awards has been announced as the newest addition to the must-attend … Continue reading