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In uncertain times, you need a new game plan
How does Email Marketing perform during a crisis
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Industry faces bad debt crisis

Insight Data’s latest analysis of the fenestration industry highlights thousands of companies posing a high credit risk. Insight analysed the credit rating of 9,075 fabricators and installers and found that 353 fabricators and 685 installers had a high or very … Continue reading

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How Powerful Is Data in a Crisis

How Powerful Is Data in a Crisis?

“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.”— John F. Kennedy Covid-19 is a devasting virus and has ultimately halted normal life across the UK. Businesses are shut, … Continue reading

Marketing In Uncertain Times
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2020 Budget Insight Data

A Very ‘Keynesian’ Budget?

Keynesian economics is the theory of increasing spending and lowering taxes to stimulate demand, which subsequentially attempts to keep the UK falling into depression. The Conservative Party is typically known for implementing a fiscal policy of reducing government spending and … Continue reading

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Characteristics of quality data

Data, in almost all formats, is constantly changing. Making sure hard data (such as names, addresses, transactions), soft data (opinions, confidence ratings) or derived data (average order value, purchase date, most recent purchase) is reliable can be a huge challenge. … Continue reading

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