CMS Window Systems, one of Scotland’s leading designers, manufacturers and installers of windows, doors and curtain walling, has strengthened its operation by partnering with Insight Data.

Operating across Scotland for well over a decade, the respected manufacturer will now integrate Insight Data’s intelligence into its sales and marketing strategies. CMS will be taking advantage of Insight Data’s fenestration and local builders databases, which provide live business information and contact details for companies, general builders and contractors in the Scottish market.

Alongside Salestracker and its online prospect database and CRM system, the CMS team will also be using STEM, Salestracker’s integrated email marketing platform. This allows users to design, build and send dynamic email campaigns from within Salestracker, using the real-time prospect data.

The new partnership comes as CMS Window Systems launches its new trade division, allowing the firm to better support smaller builders and installers across Scotland. CMS Trade operates from a 25,000 sqft facility in East Kilbride, manufacturing a full range of window and door systems for residential new-build and replacement projects.

Kirsty Winter, Business Development Manager at Insight Data comments:

“We are really pleased to partner with the great team at CMS Window Systems. CMS has been setting the standard north of the border for over a decade, and we’re delighted to be chosen to help the CMS team promote their valuable proposition to businesses and tradespeople across Scotland.

“The highly-targeted nature of our data allows businesses like CMS to connect with its ideal customer, whether that’s businesses in Scotland, across the UK or within its local area. The addition of STEM makes it easier than ever before to use this data to directly promote products and services. We look forward to working closely with the CMS team over the coming year.”

Colin Torley, Market Development Director at CMS Window Systems adds:

“With over 150 years of combined experience, a wide product portfolio and a brand-new trade division, we have a lot to shout about at CMS Window Systems. It quickly became clear that the package offered by Insight Data would enable us to meet our business goals and better promote our service to potential customers across the country. Now we have the right tools in place, we are excited to see what we can achieve.”

As the industry’s trusted provider of prospect data and market intelligence, Insight Data holds live information on local builders, housebuilders, main contractors, architects, builders merchants and businesses within the glass and glazing sector. In total, Salestracker helps users connect with 70,000 potential customers across both trade and commercial sectors.

For more information contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk