Jade Greenhow, Operations Director at Insight Data recently spoke with GGP Magazine about Salestracker, Insight’s online sales and marketing platform and why it’s the must-have tool for 2019.
Without question, 2019 will prove to be another tough year for the industry as mergers and acquisitions continue, material shortages worsen, and the skills gap widens. That is of course without even considering the possible ramifications of Brexit, which will undoubtedly present unprecedented challenges to businesses at every level.
The possibility of turbulence just makes it an absolute necessity to have the most up-to-date prospect information at your disposal – especially in this highly-competitive, ever-changing industry we work in. It’s no coincidence that Salestracker users are incredibly optimistic about their chances in 2019.
Our online sales and marketing platform; which combines a prospect database, CRM system and integrated email marketing platform, provides businesses with up-to-date contact details and business information for over 60,000 potential customers. Whether you’re a systems house, fabricator, component supplier or product manufacturer, you can communicate with your ideal customer and find out all you need to know before making any contact.
Real-time data
Salestracker utilises our unrivalled live data which allows users to gain access to the most accurate data possible. To achieve this, we use an in-depth seven stage verification process to maintain our databases. In just one stage, our in-house research team conducts over 20,000 interviews every month to find out key business information such as suppliers, frames per week and the markets and sectors they operate in.
In another, we have a direct feed from a credit reference agency which informs us of any business which has changed hands, moved or even closed down and immediately updates our databases. No software updates or waiting on a new spreadsheet or marketing list, we complete well over 1,200 changes to our data every month which appear instantly within Salestracker.
It ultimately means that no matter who buys who or who closes their doors, Salestracker users will be among the very first to know – a great assurance when marketing to prospective customers.
Enter new markets
Having this up-to-date information at their disposal gives businesses the confidence to explore new markets. Insight Data doesn’t just hold intelligence on the glazing industry, but instead we have five key databases covering local builders, housebuilders, main contractors and even architects.
So whether businesses want to capitalise on the growing number of ‘builder-installers’, the greater funding now available to the housebuilding sector or would like to promote their products to architects earlier in the specification process, it’s never been easier to do.
Mobilise your field sales team
Salestracker Mobile allows businesses to effectively mobilise their field-based sales team, providing that same powerful prospect data away from the office and out on the road using a mobile or tablet device.
No matter where the sales team are in the country, Salestracker Mobile uses geo-location technology to survey the area and provide a full in-depth list of prospects, leads and customers. Beyond access to contact information, salespeople can also organise their sales with access to important documents as well key tools such as tasks and reminders.
Nobody can accurately forecast what will happen in the next 12 months and beyond. What we can say with some confidence is that the industry will be just as competitive in one year’s time, meaning hiding our heads in the sand is definitely not the answer.
With its accurate prospect database of over 60,000 potential customers and unrivalled market intelligence, Salestracker not only helps you target new customers and win new business, it is the ultimate sales and marketing tool for 2019 and beyond.
For more information contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk.
