Leading architectural aluminium systems company, Sapa Building Systems Ltd, has announced a major marketing initiative as part of a strategy to dramatically expand its UK network of fabricators. The company has adopted Salestracker, the online window industry database from Insight Data, to help identify potential fabrication partners across the UK.
“We looked carefully at our marketing strategy and spent several months reviewing options before finally selecting Insight Data as our database partner” explains Paul Strong, Director of Field Sales. “The Insight database provides valuable market intelligence, as well as accurate prospect data, and the CRM facility within Salestracker dovetails perfectly with our existing system. This will enable our sales team to track prospects every step of the way.”
Salestracker contains full contact details for over 14,000 window, door and conservatory manufacturers and installers in the UK and subscribers access the system online in real-time. Detailed material (aluminium, PVC-U and timber), product (eg windows, bi-folds, vertical sliders) and volume information is provided and users can target the companies relevant to their business and delegate these contacts to members of their sales team to follow up.
Insight’s Commercial Director, Helen Costeloe-Hughes, comments; “I am delighted Sapa has recognised the benefits Salestracker offers. There is a growing trend for PVC-U fabricators to manufacturer aluminium products and, combined with the inevitable slowdown in the public sector, the trade market is gaining new interest from forward-thinking aluminium systems companies.”
Insight Data launched Salestracker, the world’s first online prospect database for the window industry, back in 2008. Now, just two years later, it has unveiled the next generation system which has been completely redesigned as a fully integrated sales and marketing platform. The system can instantly create direct mail, email and telesales lists at the touch of a button.
For more information contact Sapa on 01684 853500 or Insight Data on 01934 808293 or www.insightdata.co.uk
