Tag Archives: database marketing
Why is construction marketing data so important?
Using real-time data is vital to any business across the UK construction industry. Without it, costs, efficiency and growth could suffer massively. This is because you are launching huge campaigns to audiences of people who may not even be interested … Continue reading
Why Direct Mail is still the King of lead generation
You’d be forgiven for thinking direct mail is old hat. With the rise of social media, content and inbound marketing, search engine optimisation and pay-per-click campaigns, surely there is no room for this old-fashioned, expensive marketing channel? Well, there will … Continue reading
Insightful database marketing from Window Widgets
Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester-based company signed up to Salestracker – the world’s first online … Continue reading
