Tag Archives: Direct Marketing Association
Why we work with the DMA
Last month, the DMA (Direct Marketing Association), an organisation responsible for promoting best practice in data management, visited Insight Data and found that we were compliant with all of their requirements when it comes to data compliance. Best practice data … Continue reading
Ever wondered what your customers really think of you?
Well now’s your chance to find out. With one of the most respected market research teams in the building and construction industry, Insight Data are always pleased to assist in any bespoke research projects or any specific requirements you may … Continue reading
Email vs. Direct Mail
It’s no secret that direct marketing can drive millions of pounds in new business straight to your door. In fact, new research published by the Direct Marketing Association (DMA) shows that the UK’s direct marketing industry generates £205 billion in … Continue reading
Insight Data part of exclusive DMA club
Like many other sectors, the window industry has seen a barrage of new regulations, tighter controls and new standards to maintain in recent years. While some perceive this as political correctness gone mad, many forward thinking companies are implementing “Best … Continue reading
Avoiding the ‘Spam Trap’
Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills. After all, … Continue reading
Email revenue at risk from bad practice
Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
What happens if you don’t use high quality data?
Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading
Avoiding the pitfalls of email marketing
Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading
Insight Data demolishes competition
Insight Data has become the industry’s leading supplier of prospect data following a string of awards and accreditations. Launched in 2006, Insight has rapidly established itself as the UK’s leading supplier of prospect data for the window and conservatory industry. … Continue reading
Marketing “Best Practice” now for the window industry
In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading
Is the window industry spamming its customers?
Discover how to improve your email marketing results and avoid spam filters! Continue reading
Direct Marketing Association welcomes Insight Data
After a lengthy assessment period, which included customer references and financial checks, Insight Data is the first and only database company in the window industry to be awarded membership of the internationally recognised Direct Marketing Association. Insight is committed to … Continue reading
