It’s no secret that direct marketing can drive millions of pounds in new business straight to your door. In fact, new research published by the Direct Marketing Association (DMA) shows that the UK’s direct marketing industry generates £205 billion in … Continue reading
Tag Archives: e-marketing
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
Social media being used ‘in harmony’ with email
Direct marketing professionals are using social media channels in a bid to enhance their email campaigns, according to new research. Published by Econsultancy and Adestra, the fourth annual Email marketing Industry Census found that more than a third of companies … Continue reading
Avoiding the pitfalls of email marketing
Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading
137% growth in direct mail sparks investment
Despite the explosion of e-marketing, direct mail has grown 137% in the last 10 years. Why? Because it works. In fact implemented correctly, direct mail can generate ten times more response than other marketing. Insight Data has now invested in … Continue reading
Marketing “Best Practice” now for the window industry
In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading
