Insight Data is delighted to announce that they have broken the 50,000 barrier on email contacts across the Insight database. This includes the largest fabricator and installer database in the UK – now at over 13,000 email contacts, over 16,000 architects emails, … Continue reading
Tag Archives: email
84 sales leads from email campaign
According to the Direct Marketing Association (DMA) – the UK’s leading authority for direct marketing – companies are still failing to effectively target their email marketing messages. Not for Insight Data customers it seems, as trade fabricator, Rapid Aluminium, has … Continue reading
Email vs. Direct Mail
It’s no secret that direct marketing can drive millions of pounds in new business straight to your door. In fact, new research published by the Direct Marketing Association (DMA) shows that the UK’s direct marketing industry generates £205 billion in … Continue reading
Sapa turns up the heat with Insight Data
Leading architectural aluminium systems company, Sapa Building Systems Ltd, has announced a major marketing initiative as part of a strategy to dramatically expand its UK network of fabricators. The company has adopted Salestracker, the online window industry database from Insight … Continue reading
Insightful database marketing from Window Widgets
Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester-based company signed up to Salestracker – the world’s first online … Continue reading
WHS Halo gains commercial insight
WHS Halo is the latest big name to subscribe to Insight Data’s architects and specifiers database, opening up a market worth £31.372 billion a year (according the Office of National Statistics) and giving them an opportunity to further cement their … Continue reading
Online prospect database grows up
In March’s issue of Windows Active magazine, Insight Data’s I.T Manager Matthew Stone was interviewed to discover how the new version of Salestracker helps companies find and win new customers. Below is the interview in its entirety. Back in 2008 Insight … Continue reading
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
Social media being used ‘in harmony’ with email
Direct marketing professionals are using social media channels in a bid to enhance their email campaigns, according to new research. Published by Econsultancy and Adestra, the fourth annual Email marketing Industry Census found that more than a third of companies … Continue reading
New digital brochure brings documents to life
Insight has launched a new e-brochure service, bringing to life tired old brochures, technical manuals and websites. The e-brochure is an animated online version of your existing marketing material, and is easily converted using Insight’s digital brochure technology. Open the … Continue reading
Is the window industry spamming its customers?
Discover how to improve your email marketing results and avoid spam filters! Continue reading
The 8 weapons guaranteed to improve marketing results
Okay, so 2009 was a tough year and you need a marketing strategy that delivers results for 2010 – quickly and cost effectively. This articles delivers! Continue reading
