Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills. After all, … Continue reading
Tag Archives: Email Marketing
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
Social media being used ‘in harmony’ with email
Direct marketing professionals are using social media channels in a bid to enhance their email campaigns, according to new research. Published by Econsultancy and Adestra, the fourth annual Email marketing Industry Census found that more than a third of companies … Continue reading
Avoiding the pitfalls of email marketing
Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading
Marketing “Best Practice” now for the window industry
In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading
G09 Regional Exhibition News
Insight Data was one of the first companies to sign up and support the new G09 Regional exhibitions for the industry. Held at Telford on 9th and 10th June, Insight had probably the busiest stand at the show, with dozens … Continue reading
Insight Data’s revolutionary new email marketing service
Email marketing is a cost-effective way of communicating with existing customers and target new prospects. But most companies don’t have the email technology or IT skills to maximise email marketing. Insight Data has now launched a new service combining state-of-the-art … Continue reading
