1. Email is mobile One reason why email marketing is still an effective form of business communication is due to it being an easy and convenient way to reach customers on mobile devices. Email also doesn’t carry the cost of … Continue reading
Tag Archives: Insight Data
Insight’s Software Developer celebrates work anniversary
The UK’s leading provider of CRM software and marketing information for the fenestration and construction industries, Insight Data is celebrating one of their colleague’s work anniversaries. This month sees Sean Payne celebrate their career milestone at Insight Data. Sean Payne, … Continue reading
Is it time to invest in Customer Research?
How well do you know your customers? Do you know where they spend their time online, their average annual income or revenue, and their biggest problems relevant to your solution? Did you know 46% of 20,000 consumers surveyed across 20 … Continue reading
Pioneering Scottish manufacturer CMS Window Systems appoints Insight Data
CMS Window Systems, one of Scotland’s leading designers, manufacturers and installers of windows, doors and curtain walling, has strengthened its operation by partnering with Insight Data. Operating across Scotland for well over a decade, the respected manufacturer will now integrate … Continue reading
Turbulent times at British Airways with prospect of record £183 million GDPR fine
The Information Commissioner’s Office (ICO) has informed British Airways and its parent company, International Airlines Group (IAG), that it plans to issue a record fine of £183.39 million following a sizeable breach of the General Data Protection Regulation (GDPR). The … Continue reading
Insight Data unveils 2019 Glazing Summit
Award winning data specialists Insight Data have unveiled plans for this year’s Glazing Summit. Taking place on Thursday, September 12th at Edgbaston Stadium and Conference Centre in Birmingham, the one-day conference is the next big date in the glass and … Continue reading
Emplas joins forces with Insight Data
Emplas, one of the UK’s largest window and door fabricators, has become the latest industry-leading brand to partner with Insight Data. The Wellingborough-based fabricator, which last year celebrated its 40th year in business, will now be taking advantage of Insight … Continue reading
Worrying times ahead for Stagnant Companies
The beginning of May 2019, the Governor of the Bank of England, Mark Carney said that despite the uncertainty ahead with Brexit, if the economy continues to keep growing “It will require more, and more frequent interest rate increases, than … Continue reading
Seminar success for Insight Data as part of Marketing Festival at FIT Show 2019
With a strong turnout for their daily seminars and a positive response to their range of services, the team at Insight Data are celebrating a successful three days at The FIT Show 2019. The firm, which specialises in accurate prospect … Continue reading
Insight Data and Purplex Marketing to host the Marketing Festival at the FIT Show
Two of the biggest names in the glazing industry, Insight Data and Purplex Marketing, have come together to host the Marketing Festival at the FIT Show. Located on stand R10, the Marketing Festival gives business owners and marketing professionals the … Continue reading
Putting the focus back on lead generation
Without question, the marketing landscape has changed massively over the last decade. As businesses have got busier and competition has got tougher, it has become harder and harder for internal marketing teams to fully get to grips with a diverse … Continue reading
Salestracker turns heads at the FIT Show
Exhibiting under the Marketing Village umbrella, Insight Data has been relentlessly promoting a better way for business in the fenestration industry throughout the FIT Show. Visitors to the Marketing Village stand were welcomed by Insight Data’s Jade Greenhow, Zach Ward … Continue reading
Insight Data expands telephone research team
Following the continued success of Salestracker, the innovative online prospect database from Insight Data, the company has expanded its research team and made some internal promotions. New to our telephone research team are Alex Tremlett, Michaela Cooke, Emma Piper and Joss … Continue reading
2013 Insight Data Top 30 PVC-U window and door fabricators
Insight Data Ltd has produced the 2013 Insight Report on the window, door and conservatory industry. The report assesses information collated from the Insight fabricator and installer database cross-referenced with financial data provided by a credit reference agency. The report … Continue reading
New infographic highlights the UK window, door and conservatory industry
The 2013 Insight Data Report of window, door and conservatory double glazing market researches data from over 15,000 companies and highlights major change across the industry. The report shows the number of companies has increased overall, but the number of … Continue reading
Insight generates millions of pounds from email marketing
Insight Data, the specialist data and direct marketing company has generated over 2,000 trade and commercial leads from email marketing campaigns carried out for clients in October, representing millions of pounds in new business. Vicky Francis, marketing manager for Insight, … Continue reading
Insight Data launches integrated credit profiling
There’s no point winning new customers who can’t pay you. Sounds obvious, but so many companies pour marketing money down the drain on direct marketing, pay-per-click, telesales and press advertising campaigns that attract customers who are a high credit risk. … Continue reading
Marketing success for Solidor with Salestracker
Composite door manufacturer Solidor has had over 360 sales leads from its first marketing campaign using Salestracker, the prospect database from Insight Data. “We have been staggered by the response” admits Solidor MD Gareth Mobley. “Our sales team have already … Continue reading
Annual Insight Fabricator and Installer Report
The Insight Data annual Fabricator and Installer Report on the window, door and conservatory industry reveals trends and performance over the last 12 months. The report highlights the decline in PVC-U fabricators and increase in aluminium manufacturers; along with continued … Continue reading
GGF interviews Insight Data MD Andrew Scott
September 2012 saw The Glass and Glazing Federation feature Insight Data MD, Andrew Scott, in their monthly magazine, iGlass. Insight Data recently became full members of the GGF and Andrew Scott, who has 25 years sales and marketing experience in the … Continue reading