1. Email is mobile One reason why email marketing is still an effective form of business communication is due to it being an easy and convenient way to reach customers on mobile devices. Email also doesn’t carry the cost of … Continue reading
Tag Archives: lead generation
Putting the focus back on lead generation
Without question, the marketing landscape has changed massively over the last decade. As businesses have got busier and competition has got tougher, it has become harder and harder for internal marketing teams to fully get to grips with a diverse … Continue reading
Add leads straight to Salestracker from your website
Manually adding leads into a CRM system can cost your team a lot of time and energy when it comes to processing potential sales. The majority of other CRM systems available require lead information to be manually added to the … Continue reading
How to get 5 times better response with email marketing
Insight Data’s email marketing service is the most effective, targeted advertising and promotion solution for the glass, glazing and building industry. It regularly generates 5 times more response than other companies offering email marketing; creating more leads, more customers and more … Continue reading
Email marketing celebrations as results pass 98%
Insight Data recently celebrated as email delivery rates reached a staggering 98% across its database of 50,000 email contacts. Vicky Francis, direct marketing manager at Insight Data says it’s all about results. “Email marketing is both an art and a … Continue reading
Salestracker leaves CRM systems in the dark
As more companies move towards an integrated platform to help sales, marketing, customer service and finance teams work more productively, the number of Salestracker users has topped 700. “We are delighted with the number of companies now adopting Salestracker,” said … Continue reading
Salestracker turns heads at the FIT Show
Exhibiting under the Marketing Village umbrella, Insight Data has been relentlessly promoting a better way for business in the fenestration industry throughout the FIT Show. Visitors to the Marketing Village stand were welcomed by Insight Data’s Jade Greenhow, Zach Ward … Continue reading
Insight generates millions of pounds from email marketing
Insight Data, the specialist data and direct marketing company has generated over 2,000 trade and commercial leads from email marketing campaigns carried out for clients in October, representing millions of pounds in new business. Vicky Francis, marketing manager for Insight, … Continue reading
Salestracker: A revolution in Live CRM
Since the 1990’s contact management systems or CRM (customer relationship management) have become essential tools in sales and marketing. The ability to manage prospects, create direct marketing lists and have sales people update their sales activity has become essential to … Continue reading
Ultimate telesales success with Insight Data
Essex-based Synseal fabricator, Ultimate 70, has experienced a record number of trade sales leads and follow-up appointments thanks to Insight Data’s telesales service. Managing Director of Ultimate 70, Paul Foyle comments: “We’ve been subscribing to Insight Data’s online prospect database, … Continue reading