You’d be forgiven for thinking direct mail is old hat. With the rise of social media, content and inbound marketing, search engine optimisation and pay-per-click campaigns, surely there is no room for this old-fashioned, expensive marketing channel? Well, there will … Continue reading
Tag Archives: mailshot
Email vs. Direct Mail
It’s no secret that direct marketing can drive millions of pounds in new business straight to your door. In fact, new research published by the Direct Marketing Association (DMA) shows that the UK’s direct marketing industry generates £205 billion in … Continue reading
Insight Data Salestracker software explained
There is no point using old data to win new customers. Yet many prospect databases are surprisingly out of date which can cost your company a great deal of time and money. Salestracker is the world’s first online database for … Continue reading
