Royal mail recently announced a dramatic increase in the cost of postage, pushing a first class stamp to 60p and second class to 50p. Will this be the final nail in the coffin for direct mail? Not so, according to … Continue reading
Tag Archives: mailshots
Direct Mail and Email Marketing Get Ready to Rumble
Direct mail was the undisputed champion of the marketing world until the new kid on the block, email marketing, exploded onto the scene. To fight back, direct mail now has a killer blow up its sleeve according to Insight Data’s … Continue reading
137% growth in direct mail sparks investment
Despite the explosion of e-marketing, direct mail has grown 137% in the last 10 years. Why? Because it works. In fact implemented correctly, direct mail can generate ten times more response than other marketing. Insight Data has now invested in … Continue reading
