Tag Archives: Marketing
The best way to find a list of builders’ details for marketing
Many local builders don’t actively promote themselves, preferring to operate on word-of-mouth recommendations, with some having no more than a mobile phone number. Operating under the radar and often on a local scale, these builders are notoriously difficult to track … Continue reading
Is direct mail still the answer in a digital world?
In a digital world, the phrase ‘Direct mail is dead, it’s all about online” is becoming more and more popular, but is this really the case? Marketers spend most of their time online focusing on social media, emails and online … Continue reading
Rehau fabricator Astraseal appoints Insight Data as launch partner
The UK’s largest Rehau fabricator, Astraseal, has switched to Insight Data as part of ambitious growth plans for 2015. With capacity for over 4,000 frames per week Astraseal plans to expand its trade network and work with key installers throughout … Continue reading
How to get 5 times better response with email marketing
Insight Data’s email marketing service is the most effective, targeted advertising and promotion solution for the glass, glazing and building industry. It regularly generates 5 times more response than other companies offering email marketing; creating more leads, more customers and more … Continue reading
Salestracker leaves CRM systems in the dark
As more companies move towards an integrated platform to help sales, marketing, customer service and finance teams work more productively, the number of Salestracker users has topped 700. “We are delighted with the number of companies now adopting Salestracker,” said … Continue reading
Salestracker: The Power of CRM Integration
Insight Data has announced updates to its Salestracker sales and marketing platform, designed to help companies improve productivity and get more ‘sales organised’. “Salestracker is the leading prospect database in the glazing and construction industry, but this is only the … Continue reading
Salestracker turns heads at the FIT Show
Exhibiting under the Marketing Village umbrella, Insight Data has been relentlessly promoting a better way for business in the fenestration industry throughout the FIT Show. Visitors to the Marketing Village stand were welcomed by Insight Data’s Jade Greenhow, Zach Ward … Continue reading
Emplas team up with Insight for telesales success
Major trade fabricator Emplas is the latest name in the window industry to reap the rewards of Insight Data’s telemarketing service. The company carried out two telesales campaigns as a follow on from a direct mail flyer, with the aim … Continue reading
New Salestracker CRM system rolled-out to 600 users
Launched in 2008, Salestracker was an immediate success. For the first time suppliers could access the latest prospect data live in real-time via a web-based application, dramatically improving sales and marketing results. 2010 seen the launch of Salestracker II, an … Continue reading
Solidor goes live with Insight Data
Solidor, the innovative manufacturer of composite doors, is the latest major supplier to adopt Insight Data’s Salestracker live CRM system. Gareth Mobley, Managing Director at Solidor commented; “Solidor has seen significant year-on-year growth and we needed a system to manage … Continue reading
Insightful marketing plans for Float Glass Industries
Float Glass Industries Ltd, one of the UK’s leading independent glass suppliers, is the latest big name to step up its marketing activity and subscribe to Insight Data’s IGU manufacturers database. The company only subscribed to the database last month … Continue reading
