Without question, the marketing landscape has changed massively over the last decade. As businesses have got busier and competition has got tougher, it has become harder and harder for internal marketing teams to fully get to grips with a diverse … Continue reading
Tag Archives: marketing data
Insight Data attend UK Construction Week
Insight Data, the leading supplier of marketing data to the construction and fenestration industries, recently attended UK Construction Week, one of the biggest trade events that the country has seen in nearly a decade. Bringing together over 1000 exhibitors from … Continue reading
The secret to successful marketing revealed
It’s safe to say that marketing has considerably evolved over the last decade. As the pace of business has snowballed, so too have the number of marketing channels and the complex tools available to manage marketing data. The workload for … Continue reading
Rehau fabricator Astraseal appoints Insight Data as launch partner
The UK’s largest Rehau fabricator, Astraseal, has switched to Insight Data as part of ambitious growth plans for 2015. With capacity for over 4,000 frames per week Astraseal plans to expand its trade network and work with key installers throughout … Continue reading
New Mobile CRM set to transform the glazing and building industry
It isn’t often a new technology comes along that dramatically improves the way people work. But that’s exactly what is promised in the latest innovation from Insight Data. Managing director Andrew Scott makes the announcement; “For years, marketing and sales … Continue reading
Salestracker leaves CRM systems in the dark
As more companies move towards an integrated platform to help sales, marketing, customer service and finance teams work more productively, the number of Salestracker users has topped 700. “We are delighted with the number of companies now adopting Salestracker,” said … Continue reading
Salestracker: The Power of CRM Integration
Insight Data has announced updates to its Salestracker sales and marketing platform, designed to help companies improve productivity and get more ‘sales organised’. “Salestracker is the leading prospect database in the glazing and construction industry, but this is only the … Continue reading
Insight Data co-hosts the Marketing Village at the FIT Show
Driven by last year’s success, Insight Data will be bringing the ‘Marketing Village’ to the FIT Show, in a ‘joint venture’ with full-service marketing agency Purplex. Together, the two companies will be taking marketing to the next level, offering the … Continue reading
New marketing database of General Builders released
According to the recently published Insight Market Report there are 20,651 general builders now actively involved in home improvements, refurbishments and extensions, almost all of which require windows, doors or conservatories. “Some of these builders are now installing more windows … Continue reading
Insight Data launches integrated credit profiling
There’s no point winning new customers who can’t pay you. Sounds obvious, but so many companies pour marketing money down the drain on direct marketing, pay-per-click, telesales and press advertising campaigns that attract customers who are a high credit risk. … Continue reading