The Direct Marketing Association represents companies involved in database marketing and provides the quality standards, compliance and best-practice across all aspects of data and direct marketing. It is also the Governments enforcement arm and has powers to impose large fines … Continue reading
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Marketing Ethics: A wounded animal lashes out
As companies slowly recover from recession and look at their sales and marketing strategy again, Andrew Scott, Managing Director of Purplex Marketing, asks whether it’s time to stop the back-biting and get back to professional marketing. This year was a … Continue reading
