The home improvement industry has never had a big name behind it. Sure, companies like Anglian and Everest are well known, but they are not a global brand. So what happens when a business that everyone knows and trusts, and … Continue reading
Tag Archives: Tesco
Marketing Ethics: A wounded animal lashes out
As companies slowly recover from recession and look at their sales and marketing strategy again, Andrew Scott, Managing Director of Purplex Marketing, asks whether it’s time to stop the back-biting and get back to professional marketing. This year was a … Continue reading