The home improvement industry has never had a big name behind it. Sure, companies like Anglian and Everest are well known, but they are not a global brand. So what happens when a business that everyone knows and trusts, and … Continue reading
Tag Archives: window industry
Avoid bad payers with Insight Data
Insight Data have announced a major new initiative to help companies avoid the pitfalls of bad payers. Credit Manager is the innovative new facility that enables users to see a financial snapshot of potential customers in real-time using an easy to read … Continue reading
60,000 new sales leads for the window industry
For those that aren’t familiar with Insight Data and what we do let us take a moment to introduce ourselves. Insight is the leading supplier of prospect data and direct marketing services for the window, conservatory and building industry. Headed … Continue reading
Insight Data part of exclusive DMA club
Like many other sectors, the window industry has seen a barrage of new regulations, tighter controls and new standards to maintain in recent years. While some perceive this as political correctness gone mad, many forward thinking companies are implementing “Best … Continue reading
Market Report for 2010
2010 proved a volatile year for the window and conservatory industry. Difficult economic conditions, low consumer confidence and continued decline in volume all had an impact. Fabricators There was significant movement in fabricator activity during 2010. The number of window/door … Continue reading
You’d be a Twit(ter) not to
According to latest reports, social media has become a key part of many marketing strategies, yet few companies believe they are fully embracing the medium. In fact, just a fraction of companies in the window industry are using social media … Continue reading
Insight Data Salestracker software explained
There is no point using old data to win new customers. Yet many prospect databases are surprisingly out of date which can cost your company a great deal of time and money. Salestracker is the world’s first online database for … Continue reading
Sapa turns up the heat with Insight Data
Leading architectural aluminium systems company, Sapa Building Systems Ltd, has announced a major marketing initiative as part of a strategy to dramatically expand its UK network of fabricators. The company has adopted Salestracker, the online window industry database from Insight … Continue reading
Imitation is sincerest form of flattery
Imitation is the sincerest form of flattery. But is it hurting your business? It was Charles Caleb Colton who first said “Imitation is the sincerest form of flattery” way back in the 19th Century. Yet, it seems to be … Continue reading
Social Networks – Waste of time or route to market?
Social networks and how they create opportunities for companies in the window industry Continue reading
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
Tweeting is ‘big business’ in the window industry
According to a recent study published by Dr Nora Barnes, senior fellow and chair of the society for new communications research at the University of Massachusetts, more than a quarter of Fortune 500 firms have set up Twitter accounts. Eric … Continue reading
Avoiding the pitfalls of email marketing
Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading
Insight Data demolishes competition
Insight Data has become the industry’s leading supplier of prospect data following a string of awards and accreditations. Launched in 2006, Insight has rapidly established itself as the UK’s leading supplier of prospect data for the window and conservatory industry. … Continue reading
Solaglas ‘astounded’ by revolutionary window industry prospect database
Leading data providers to the window industry – Insight Data – are pleased to announce that Solaglas – the largest distributor, repairer and installer of glass systems in the UK – have signed up to SalesTracker, the world’s first online … Continue reading
Database companies collaborate to give clients the edge
Two of the building industry’s leading database providers, Insight Data and Focal Research, have reached agreement to work together on a number of future database projects. Focal Research is an established authority on the social housing, new build and public … Continue reading
Marketing “Best Practice” now for the window industry
In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading
Is the window industry spamming its customers?
Discover how to improve your email marketing results and avoid spam filters! Continue reading
The 8 weapons guaranteed to improve marketing results
Okay, so 2009 was a tough year and you need a marketing strategy that delivers results for 2010 – quickly and cost effectively. This articles delivers! Continue reading
New Salestracker set to revolutionise window industry
Excitement builds as Insight Data announce the launch of the new Salestracker After a year of development the wait is finally over. Insight Data has announced the launch of their new online fabricator and installer prospect database, turning the … Continue reading
