Insight Data Ltd is collaborating with international digital marketing agency Purplex Marketing about a possible new marketing and sales CRM platform, Maschete.

In 2012 Insight launched Salestracker, an innovative CRM solution for the UK market designed to drive sales and marketing and help companies improve lead management and customer management.  It has over 700 users including international organisations such as Masco, a U.S. Fortune 500 company, Saint Gobain, one of Europe’s largest building product suppliers, and SIG Group, a UK PLC in the multi-channel distribution business.

With marketing changing more in the last ten years than ever before, the entire marketing, customer journey and customer acquisition process has become more sophisticated and technology driven. www.maschete.com aims to tackle this problem.

Insight Data is collaborating with Purplex Marketing on the new Maschete platform. Purplex is one of the UK’s leading full-service marketing agency’s and understands that marketing is about multiple touchpoints – not just one or two marketing channels.

www.maschete.com will be developed to take advantage of Insight Data’s long standing expertise in data, sales lead generation, and CRM software, combined with the real-world hands on expertise of Purplex Marketing in both the digital and traditional marketing space, including marketing automation, social media, web and Google analytics, email marketing and more.

While a multitude of new stand-alone sales and marketing software products have come to market in the last few years, whether this is Hubspot for content marketing, Marketo for marketing automation, or phone call tracking, all of these systems link back and plug-in to your existing CRM system. Some companies are finding it increasingly difficult to manage multiple software systems. Maschete will be a radical rethink – a SAAS CRM platform with all of these features built in as native functions.

The Maschete CRM system will be the first sales and marketing platform that natively manages both digital inbound marketing and established marketing methods, including outbound marketing, in one complete system, and is expected to take two years of development and a seven figure software development cost.