Texecom UK, the largest UK based manufacturer of security products has partnered with Insight Data to launch a comprehensive market research and telesales project.

Texecom, who have been in the security market for over 30 years, used Insight’s experienced telemarketing division to find out vital information within the security industry on external sounder’s, and to promote their very own external sounder, Odyssey X.

Insight Data and Texecom partnered to deliver detailed market intelligence, hot leads and ultimately, sales. The combination of email marketing and telesales proved to be an extremely effective marketing concoction and the results have been strong.

Greg Thornton, Senior Head of Sales at Texecom commented; “We had toyed with the idea of telesales for a while, but never actually utilised it. Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.”

Telemarketing is ideal for lead generation, appointment setting, customer surveys, market research, event promotion and follow-up calls.

Insight Data have a bespoke Telesales division who can generate quality leads. With professional industry training, product knowledge and a proven track record of getting results, outsourcing your telemarketing projects has never been so easy.

“The detailed market intelligence gathered from the project has helped us form strategies and marketing campaigns for the future, the information is invaluable. Complete flexibility means we get the power and experience of a telemarketing division without the fixed costs.” Added Greg.

Telemarketing allows for the quick and efficient generation of leads, market intelligence or feedback, to help businesses boost sales and form vital marketing strategies to strengthen their position as a business, and plan for the future.

Alex Tremlett, Operations Manager at Insight Data commented; “Telemarketing is a form of direct marketing that is making a big comeback. It is quick, efficient and cost effective, helping to generate genuine leads and boost sales results. Texecom gave us an opportunity to work with a highly reputable and large scale company outside of the construction and fenestration industry, and the results have been immense, I expect outsourced telemarketing to be a vital part of marketing strategies over the coming year.”

For more information on Insight Data’s telemarketing services call 01934 808293 or email hello@insightdata.co.uk