Brands looking to improve their search engine optimisation (SEO) performance should try using blogs as they generate a lot of interest, according to an expert.

Nick Baggott, founder of Navigate Consulting, said that blog content tends to get more comments and be linked to by other sites as it is less sales focused than other types of online marketing.

“Blogs are about creating content that other people are going to link to and because they tend to be about your opinions they generate more links and can become link bait for other sites, so they work very well in search engines,” he added.

Mr Baggott also said that from a search point of view, businesses which have not got a huge budget can often get their blog higher up the rankings than their website.

These findings are backed up by Helen Costeloe-Hughes, Commercial Director of Insight Data, who notes that blogging is a great way for companies in the window industry to engage with new and existing customers. “Blogs generate interest as they are less about sales and more about informing or sharing thoughts and ideas with the reader” Helen comments.

“This means you can build more meaningful relationships with customers and they wont feel like you are pressuring them into a sale. Also, companies in the industry are increasingly turning to the web to research potential suppliers or to place orders. Blogs will push your website higher up the Google rankings and drive more potential customers to your site.”

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If you would like to discussing blogging or any other aspect of your marketing with Helen or another member of the Insight Data team, please call 01934 808 293 or visit www.insightdata.co.uk