Truemans, one of the North of England’s largest trade counter depots, has recently celebrated 5 years working with Insight Data.

Truemans: riding the trade counter boom

Over the last decade, trade counters have steadily become one of the most popular ways for installers and builders to source products. Allowing tradespeople to obtain a wide range of fenestration and construction materials without having to look far afield, using a trade counter depot is now one of the fastest and easiest ways for installers to obtain products.

Truemans is one of these trade counters. Based in Haslingden, Lancashire, the company provides a huge range of materials and products to installers, local builders and DIY customers across the North. The business also has counters in Burnley, Sheffield and Doncaster, supplying over 1000 frames a week, making it one of the largest trade counter depot companies in the North of England.

In 2010, Truemans introduced Insight Data’s innovative Salestracker system to their business to help drive sales and marketing. We’ve been working with the company ever since, and this year saw the 5 year anniversary of Truemans’ partnership with Insight Data.

Salestracker: the perfect CRM system for a trade counter depot

When it comes to relationship management and prospect tracking, the exceptional versatility of Salestracker makes it well suited for use in busy trade counters such as Truemans.

As the world’s first fully integrated sales and marketing platform, Salestracker allows Truemans’ management team to keep track of leads and prospects in each depot, monitor email campaigns, and ensure that any enquires are quickly followed up.

The Managing Director of the company, Joe Trueman, believes that Salestracker has helped to improve the general performance of the business. He said: “We have a unique proposition for installers and builders alike, and Salestracker helps us constantly segment and target new customers quickly and easily.”

For multi-site trade counter depots like Truemans, Salestracker allows head-offices to track individual branch performance, as well as lead generation and sales conversion. This makes it easy to compare specific branches and produce branch and group sales pipelines.

Enhanced lead, prospect and relationship management

Salestracker also gives local branch managers the right tools to generate leads and manage sales activity, as well as keeping on top of client relationships. Find out more about relationship management with Salestracker, or contact the team for a free CRM demo.