Insight Data launched in 2006 with a small telephone research team focusing on the glazing and fenestration industry, supplying data to clients with monthly updates provided via spreadsheet. Since then Insight Data has gone from strength-to-strength to become one of the leading prospect marketing data suppliers for the fenestration, construction and glazing industries.

Insight have the belief that its employees, armed with industry knowledge and professional training, can help to create a positive impact on other businesses.

With the direction of MD Andrew Scott and his highly skilled team, Salestracker was born. The idea that data should be updated live in real time so that information is never outdated, allowing for highly accurate and effective marketing data, was the catalyst to the online portal-based system being created.

This swiftly lead to CRM (Customer Relationship Management) being incorporated so that clients could not only use the data from the system to market products, but manage all prospects, leads, customers and even their own sales teams via Salestracker. The vision was to create more efficient, highly-targeted marketing data and therefore drastically improve results at a fraction of the cost that you would normally pay.

A vision that has seen Salestracker gain over 700 subscribers across the industry, with new and innovative technologies being created to keep Insight’s customers one step ahead; ideas like Salestracker Mobile, which allows for a sales team to see all their prospects within the vicinity of their location, making sure they constantly have their fingers on the pulse and are using their time as effectively as possible.

How does it work?

Behind the scenes there is an entire ecosystem powering Salestracker. A team of telephone researchers make over 20,000 calls every month to update and verify information, while a sophisticated network of external feeds from credit reference agencies, Experian and Companies House enable Insight to add new companies, remove bankrupt companies and flag up change of status.

A process of ‘closed loop’ returns automatically feeds back email bounce-backs and direct mail gone-aways to enable the research team to instantly update records, while a separate quality control and data analysis team ensure only relevant businesses remain on the system.

Helen Costeloe-Hughes, Commercial Director, commented: “Other data suppliers pad out their database with companies that just aren’t relevant, have ceased trading or are no longer active in our sector. But at Insight, we’ve invested over £1million in our ecosystem over the last 3 years. The results are staggering – data is updated live in real-time, the data is more accurate and targeted and our clients are reporting 400% better results compared to other prospect databases.”

This is just a few of the many reasons why choosing Insight Data can benefit your business. Our goal is to improve your lead generation, marketing and customer service. We will continue to strive towards getting the best possible results for you.

For more information on Insight Data’s services call 01934 808293 or email hello@insightdata.co.uk