When it comes to managing sales and marketing in the window industry, Insight Data’s MD Andrew Scott knows a thing or two – he created the strategy that propelled Cambrian Windows from 200 to over 2,000 frames per week in 48 months, before the company was acquired by Masco.

“Building a successful, profitable business takes a clear strategy and focus. Having a system like Salestracker to manage all your sales and marketing activity makes all the difference, especially in today’s fast-paced world.”

It’s no surprise then that over 700 users already rely on Salestracker, ranging from small fabricators to international profile companies. The system has up-to-the-minute prospect data built-in, including some 15,000 fabricators and installers with information such as products offered, preferred profile systems and volumes, along with essential contact details and email addresses.  It even has integrated credit profiling and shows the latest financial data and credit score.

Salestracker can also provide detailed information on over 23,000 general builders as well as architects, house-builders and main contractors.  Within seconds users can drill down and segment data for use in direct mail, email marketing or telesales.

But it’s the way Salestracker manages leads, tasks, customer notes and information that really improves business performance. Every lead can be recorded and tracked so your team maximise every potential sale, with reports that highlight conversion ratios and sales pipeline.

“In some ways Salestracker is like Microsoft Word or Sage Accounts.  Every business should use it, but how you use it varies between companies. It can be configured to suit individual companies and ultimately it helps busy organisations stay on top of sales activity, marketing and customer service.”

Salestracker is built on the latest online cloud technology, so there is no software to install or maintain. Users simply log-on from any internet enabled device from home, office or on the go – and with Salestracker Mobile, field sales and support staff now have full access on their smartphone.

For a free Demo of Salestracker, call our customer services team on 01934 808293 or send us an online message.