Insight’s Data Analyst David Lewis

A difficult year in the window industry has taken its toll, with further consolidation and economic factors contributing to realignment among fabricators and installers, claims Insight Data.

“The number of window and conservatory companies changing their details, moving or closing their doors is at the highest ever level,” says Insight’s Data Analyst, David Lewis.

“So far this year we have quarantined 847 companies who have either ceased trading, retired, moved into other markets or are no longer contactable.”

“With so many changes in the window industry, it is essential that suppliers have the most accurate and relevant information. Unfortunately many of the 847 companies we have quarantined still appear on other databases. This means many suppliers are wasting a great deal of time and money trying to contact them.”

The Insight fabricator and installer database has detailed information on over 14,000 window and conservatory companies including product volumes and preferred supplier brands. Insight Data’s research team continuously interview and update contacts on the database, while a sophisticated credit reference system double-verifies the data.

“Suppliers access the latest window industry data via Salestracker, our web-based prospect software. Salestracker is the only prospect database updated live in real-time, so if a new record is added at 9:00am, our customers can be contacting them at 9:05.

“It’s an incredibly powerful tool and it means every time a customer logs-on, they are accessing the most accurate and relevant data, while their competitors continue to use old, out of date information,” adds David.

For a free online demo of Salestracker or for further information on any of the Insight prospect databases, visit www.insightdata.co.uk or call 01934 808293.